The Benefits of Mobile Applications
With the rapid expansion of the mobile device industry, a parallel industry has established a strong hold in the IT sector. The mobile application development industry is experiencing growth like never before as all enterprises, large and small are seeking mobile development for business mobility. The use of mobile applications does not remain limited within the enterprise alone; individuals too are using these tools for work or entertainment purposes. What is the reason behind the rising recognition and adoption of mobile applications across the world? Listed below are some notable benefits of mobile apps:
Benefits for Enterprises
1. Building Relationships - Mobile apps are the quickest and most effective way to connect with the consumer base. It not only helps in retaining the existing target audience but also helps to attract prospective clients. An enterprise can receive constant feedback about its products & services from the target audience if both parties remain connected through a mobile app. This helps the enterprise to improve in the areas which are generating complaints from the users, thus assuring good quality services & loyalty of the enterprise brand.
2. Increasing Visibility of the Brand - Mobile applications enable enterprises to promote their products & services to a larger consumer base. Since the logo of the enterprise flashes on the screen of the mobile device each time a user accesses its services, enhanced brand visibility is established. Moreover, if a user is satisfied with the quality of services & products provided by the enterprise, he/she may recommend the app to another friend or family member. In this way too, the enterprise brand gains more recognition.
3. Higher Sale of Products - This is perhaps the foremost benefit of mobile apps. Use of applications means that the workforce can complete work anywhere anytime. If there is an urgent need to complete a transaction while on the go, an employee can easily use the mobile app for the purpose. Completing work without wasting the time required to travel ensures higher sale of products & services and hence greater business mobility.
4. Establish a Presence across Social Networks - Users both young & old are addicted to social networks such as Twitter & Facebook these days. It is very important for an enterprise to create a presence on these social networking sites in order to increase brand visibility. Mobile apps are the perfect tools for development of a social networking strategy that will make the enterprise brand visible & accessible to a larger user base.
Benefits for Target Audience
1. Notification Alerts - If the consumer base has access to mobile apps, he/she will be sent regular notifications of launches, events, special discounts, or coupons related to the products & services of the enterprise. This helps in generating greater involvement between the enterprise & its target audience.
2. Access to Contact Details - Mobile apps provide all contact information to the target audience through one touch access. Moreover, since an app is equipped with the location mapping feature, it directs a user to the exact location of your enterprise.
3. Appointment Scheduling & Reminder - Quick & seamless scheduling of appointments is a chief benefit of mobile applications. The app also provides a reminder in order to be able to make it to the appointment, and automatically schedules the next appointment.
4. Free Chat - The one to one chat between enterprise authorities & other consumers helps in establishing relationships & loyalty.
Though not an exhaustive list, the above are few most prominent benefits that mobile applications impart to enterprises & customers.
Benefits for Enterprises
1. Building Relationships - Mobile apps are the quickest and most effective way to connect with the consumer base. It not only helps in retaining the existing target audience but also helps to attract prospective clients. An enterprise can receive constant feedback about its products & services from the target audience if both parties remain connected through a mobile app. This helps the enterprise to improve in the areas which are generating complaints from the users, thus assuring good quality services & loyalty of the enterprise brand.
2. Increasing Visibility of the Brand - Mobile applications enable enterprises to promote their products & services to a larger consumer base. Since the logo of the enterprise flashes on the screen of the mobile device each time a user accesses its services, enhanced brand visibility is established. Moreover, if a user is satisfied with the quality of services & products provided by the enterprise, he/she may recommend the app to another friend or family member. In this way too, the enterprise brand gains more recognition.
3. Higher Sale of Products - This is perhaps the foremost benefit of mobile apps. Use of applications means that the workforce can complete work anywhere anytime. If there is an urgent need to complete a transaction while on the go, an employee can easily use the mobile app for the purpose. Completing work without wasting the time required to travel ensures higher sale of products & services and hence greater business mobility.
4. Establish a Presence across Social Networks - Users both young & old are addicted to social networks such as Twitter & Facebook these days. It is very important for an enterprise to create a presence on these social networking sites in order to increase brand visibility. Mobile apps are the perfect tools for development of a social networking strategy that will make the enterprise brand visible & accessible to a larger user base.
Benefits for Target Audience
1. Notification Alerts - If the consumer base has access to mobile apps, he/she will be sent regular notifications of launches, events, special discounts, or coupons related to the products & services of the enterprise. This helps in generating greater involvement between the enterprise & its target audience.
2. Access to Contact Details - Mobile apps provide all contact information to the target audience through one touch access. Moreover, since an app is equipped with the location mapping feature, it directs a user to the exact location of your enterprise.
3. Appointment Scheduling & Reminder - Quick & seamless scheduling of appointments is a chief benefit of mobile applications. The app also provides a reminder in order to be able to make it to the appointment, and automatically schedules the next appointment.
4. Free Chat - The one to one chat between enterprise authorities & other consumers helps in establishing relationships & loyalty.
Though not an exhaustive list, the above are few most prominent benefits that mobile applications impart to enterprises & customers.