Are You Selling Your Information Product For Too Little?
Most information marketers initially underestimate the value of their information.
Even experienced marketers sometimes have this problem.
They think "Oh, they will never pay $297, or $497, or $1997 for my product.
" People will pay gladly if you have information that they want.
If you can help them solve some problem they have, they will happily fork over their money for a solution.
The people that make it in the information marketing business selling $19 ebooks are few and far between.
Now I'm not saying there's anything wrong with a $19 ebook.
It can be a great front-end product for higher-ticket items you sell.
But, if the $19 eBook is all you sell, then you have to move an awful lot of product to generate any serious revenue.
It's a pretty tough row to hoe.
You've got to have a back end product or products that people can purchase from you which brings in larger amounts of money, to be successful in this business.
The concept of the Lead Generation CD or DVD for $5.
95 shipping and handling has become very popular.
We're not talking about that.
A lead-generation device where people are actually paying you something to get into your sales funnel is great.
Upselling them via telemarketing into your higher end programs is a model that's proven to work, and if it fits into your business, I'd encourage you to do it.
The key though is that you have that higher ticket back-end product.
You can actually make a small profit on each of the lead-generation discs, but that's probably not where your real profits lie.
Do NOT undervalue your information products.
People will gladly pay for the specialized knowledge you can provide them.
Even experienced marketers sometimes have this problem.
They think "Oh, they will never pay $297, or $497, or $1997 for my product.
" People will pay gladly if you have information that they want.
If you can help them solve some problem they have, they will happily fork over their money for a solution.
The people that make it in the information marketing business selling $19 ebooks are few and far between.
Now I'm not saying there's anything wrong with a $19 ebook.
It can be a great front-end product for higher-ticket items you sell.
But, if the $19 eBook is all you sell, then you have to move an awful lot of product to generate any serious revenue.
It's a pretty tough row to hoe.
You've got to have a back end product or products that people can purchase from you which brings in larger amounts of money, to be successful in this business.
The concept of the Lead Generation CD or DVD for $5.
95 shipping and handling has become very popular.
We're not talking about that.
A lead-generation device where people are actually paying you something to get into your sales funnel is great.
Upselling them via telemarketing into your higher end programs is a model that's proven to work, and if it fits into your business, I'd encourage you to do it.
The key though is that you have that higher ticket back-end product.
You can actually make a small profit on each of the lead-generation discs, but that's probably not where your real profits lie.
Do NOT undervalue your information products.
People will gladly pay for the specialized knowledge you can provide them.