Product Launch Managers: The Good Vs The Bad
Product launch managers should be most concerned with conducting launches that grow your business.
The person has to understand where you are, where you want to be, and work with you to establish the launch steps in-between.
Launch campaigns are a process and your professional should be willing to discuss that planning process with you and work it in to the structure of your launch.
Q: How do I know that I am working with the right manager? A: One of the first things you can expect is a conversation about overall launch strategy.
You should expect questions like: Who is your target audience? What are your expectations for your upcoming launch? Have you built a prospect list? What is your flagship product? First, your launch manager should try to figure out the current direction of your business.
Second, he should work to figure out the assets you currently have in place to build a great launch.
Your launch manager should begin the relationship looking to listen and understand.
Q: How do I know if I have a not so good manager? A: You should be leery if your product launch manager is offering recommendations before attempting to understand your business.
Be on the lookout for questions like these in your first meeting: Have you tried the new Video Annihilation method? Are you interested in the new list building service called Awesome List Builder? I have already launched products like this before.
Do you want to get started today? Have you bought Johnny Fancyname's new course on making fast money? A not so good product launch manager may force you to do business the only way that he knows how and ask you to buy a number of services before understanding what your goals are.
You have to make sure you understand the path you are taking.
Do not get swept up into the momentum of a conversation that you don't understand.
If your professional is recommending products, services, and programs early in your first meeting, this is a real warning sign.
Working with a product launch manager is about setting a strategy, creating a plan, and executing that plan all the way to completion.
Your professional should be prepared to make adjustments in response to the marketplace and customer needs, not according to his own personal agenda.
Carefully evaluate who you decide to work with, your launch is in their hands.
The person has to understand where you are, where you want to be, and work with you to establish the launch steps in-between.
Launch campaigns are a process and your professional should be willing to discuss that planning process with you and work it in to the structure of your launch.
Q: How do I know that I am working with the right manager? A: One of the first things you can expect is a conversation about overall launch strategy.
You should expect questions like: Who is your target audience? What are your expectations for your upcoming launch? Have you built a prospect list? What is your flagship product? First, your launch manager should try to figure out the current direction of your business.
Second, he should work to figure out the assets you currently have in place to build a great launch.
Your launch manager should begin the relationship looking to listen and understand.
Q: How do I know if I have a not so good manager? A: You should be leery if your product launch manager is offering recommendations before attempting to understand your business.
Be on the lookout for questions like these in your first meeting: Have you tried the new Video Annihilation method? Are you interested in the new list building service called Awesome List Builder? I have already launched products like this before.
Do you want to get started today? Have you bought Johnny Fancyname's new course on making fast money? A not so good product launch manager may force you to do business the only way that he knows how and ask you to buy a number of services before understanding what your goals are.
You have to make sure you understand the path you are taking.
Do not get swept up into the momentum of a conversation that you don't understand.
If your professional is recommending products, services, and programs early in your first meeting, this is a real warning sign.
Working with a product launch manager is about setting a strategy, creating a plan, and executing that plan all the way to completion.
Your professional should be prepared to make adjustments in response to the marketplace and customer needs, not according to his own personal agenda.
Carefully evaluate who you decide to work with, your launch is in their hands.