3 Common Mistakes in Brochure Design
Brochures are the greatest tool you have in your campaigns to extend your brand everywhere.
They're fun, flashy, and fabulous! But so many times brochures suffer from common design mistakes that are as easy to avoid as they are damaging to your brand - which is to say, very damaging! Here's a simple, easy guide to help you avoid common, costly design mistakes in your brochure design: Step 1: Pick your color pallet wisely! Use no more than three colors, and two if at all possible, in the color pallet of your brochure.
Why? Because too many colors can blind the viewer to the important information you're trying to get across! A confusing, mishmash design is the last thing you want - so pick complimentary colors, and not too many! Step 2: Make sure to use graphics and photos wisely! Graphics and photos are great, but you shouldn't use so many that they overwhelm the user - when you use them, make sure that they're precisely picked and deployed for maximum design effect.
If you use too many photos or graphics, the important information in your text will be ignored or lost on the viewer! Step 3: Finally, make sure to check your fonts! You shouldn't use too many different kinds of fonts - they can overwhelm and confuse the user! Make sure that you pick one or two fonts, and that they compliment each other, in order to get the perfect brochure.
These three mistakes are so common - take a look at any brochure and you're likely to see one, two, if not all three of these mistakes in that particular brochure! Make sure that your brochure doesn't fall into any of those easy to fall into design traps, and you'll have a great brochure!
They're fun, flashy, and fabulous! But so many times brochures suffer from common design mistakes that are as easy to avoid as they are damaging to your brand - which is to say, very damaging! Here's a simple, easy guide to help you avoid common, costly design mistakes in your brochure design: Step 1: Pick your color pallet wisely! Use no more than three colors, and two if at all possible, in the color pallet of your brochure.
Why? Because too many colors can blind the viewer to the important information you're trying to get across! A confusing, mishmash design is the last thing you want - so pick complimentary colors, and not too many! Step 2: Make sure to use graphics and photos wisely! Graphics and photos are great, but you shouldn't use so many that they overwhelm the user - when you use them, make sure that they're precisely picked and deployed for maximum design effect.
If you use too many photos or graphics, the important information in your text will be ignored or lost on the viewer! Step 3: Finally, make sure to check your fonts! You shouldn't use too many different kinds of fonts - they can overwhelm and confuse the user! Make sure that you pick one or two fonts, and that they compliment each other, in order to get the perfect brochure.
These three mistakes are so common - take a look at any brochure and you're likely to see one, two, if not all three of these mistakes in that particular brochure! Make sure that your brochure doesn't fall into any of those easy to fall into design traps, and you'll have a great brochure!