Impact of Signs on a Business
There is so much your sign has to say to your customers and only a moment in the space of time to say it.
Your message has a point and that point is important to you and you need to get it circulated.
First impressions are not just about personal appearance; first impressions are about a total package.
Giving your message a unique avenue to be heard and appreciated is crucial to your business.
Communication is the key function of signage whether it is for guidance, information or for identification.
The platforms have evolved over the years but the concept is still the same; connect and communicate to the people.
Flags, banners, billboards or magnetic signs are all great attention grabbing ideas that inspire an otherwise oblivious audience to consider a new direction or a new idea or even a new concept.
Consider the suburban 'soccer mom' that routinely and daily is on the go with the kids; taking them to practice, to events, to fast food dinners and then back home again.
She has an agenda but her impulsiveness can be persuaded to your particular restaurant, lube establishment or a well-placed billboard may even convince her to take a much need break at your day spa.
Rest assured that people read signs; consciously and sub consciously.
When the desire is for a new wardrobe they see the image of your sign and it spurs the consumer to your location.
Those signs serve as a mental image that clicks when the timing is most appropriate for them and helps to generate additional sales for you.
Signs announce a 'Grand Opening', offer services, promote a sales event, give direction and all effectively make a statement that ultimately will drive your sales figure higher.
Have you ever surveyed your clientele and asked 'What brought you to this establishment?' and then you have them check one box that finally drove them to your particular location? Can they answer it with one box? No? That's because there are usually several instances that may have spurred their decision to choose your business but somewhere and at some point in time an imprinted subliminal image was planted from some sort of sign; whether it was from passing a billboard, magnetized to the side of a vehicle or trailing a low flying airplane.
Don't worry; the consumer still controls their own decisions and no you are not brain washing them.
The branding of images on the consumer's subconscious is a result of the direct impact of signs.
From golden arches to a menacing 'M'; signs are meant to be a subtle yet powerful reminder when the consumer is ready to choose.
Signs are a passive and compelling way to promote, gain recognition and to serve end users an inspiring image that gives them and your business a satisfactory end result.
Your message has a point and that point is important to you and you need to get it circulated.
First impressions are not just about personal appearance; first impressions are about a total package.
Giving your message a unique avenue to be heard and appreciated is crucial to your business.
Communication is the key function of signage whether it is for guidance, information or for identification.
The platforms have evolved over the years but the concept is still the same; connect and communicate to the people.
Flags, banners, billboards or magnetic signs are all great attention grabbing ideas that inspire an otherwise oblivious audience to consider a new direction or a new idea or even a new concept.
Consider the suburban 'soccer mom' that routinely and daily is on the go with the kids; taking them to practice, to events, to fast food dinners and then back home again.
She has an agenda but her impulsiveness can be persuaded to your particular restaurant, lube establishment or a well-placed billboard may even convince her to take a much need break at your day spa.
Rest assured that people read signs; consciously and sub consciously.
When the desire is for a new wardrobe they see the image of your sign and it spurs the consumer to your location.
Those signs serve as a mental image that clicks when the timing is most appropriate for them and helps to generate additional sales for you.
Signs announce a 'Grand Opening', offer services, promote a sales event, give direction and all effectively make a statement that ultimately will drive your sales figure higher.
Have you ever surveyed your clientele and asked 'What brought you to this establishment?' and then you have them check one box that finally drove them to your particular location? Can they answer it with one box? No? That's because there are usually several instances that may have spurred their decision to choose your business but somewhere and at some point in time an imprinted subliminal image was planted from some sort of sign; whether it was from passing a billboard, magnetized to the side of a vehicle or trailing a low flying airplane.
Don't worry; the consumer still controls their own decisions and no you are not brain washing them.
The branding of images on the consumer's subconscious is a result of the direct impact of signs.
From golden arches to a menacing 'M'; signs are meant to be a subtle yet powerful reminder when the consumer is ready to choose.
Signs are a passive and compelling way to promote, gain recognition and to serve end users an inspiring image that gives them and your business a satisfactory end result.