10 Marketing Tips For Photographers
Marketing is the key to success for any photography business.
There are a number of talented photographers that are quite unknown because the photographer has not marketed effectively.
The following are 10 suggestions for effective photography marketing.
1.
Submit your images online to one of the many online stock websites.
This will give you some exposure.
In addition the site may allow you to put a link back to your website.
A link back to your website from a photography site will increase your rankings on search engines.
2.
Local newspapers are always looking for new material.
Ask for a byline on the page.
Ask for a link on their online edition back to your website.
3.
Attend bridal fairs.
This is a great way to book weddings.
4.
When shooting newborn sessions, work on developing a relationship with the client.
You want to establish yourself as the photographer who will be photographing this new person throughout his life.
5.
Develop a brand for your work.
A brand will help keep you from getting lost from the public's mind.
6.
Make contacts and increase your reputation through charitable giving.
Giving your service away at auctions is a terrific way to develop a good reputation in your community.
7.
Offer specials during the summer for holiday cards.
This is a slow time for most photographers.
Get some of your holiday work done during this time.
Encourage your clients to get avoid procrastination and get their shots done early so they have one less thing to worry about during the holidays.
8.
Offer wedding specials in December and January.
Many couples get engaged and begin planning their weddings over the holidays.
9.
Establish a Facebook account and become a Facebook friend to your clients.
Each time you post one of their images all of their friends will be able to see your work.
This will give you exposure.
In addition the exposure will have the implicit endorsement from your client.
10.
Seek out referrals.
Offer incentives to get productive referrals.
Include your business cards in the delivery box you deliver to clients.
Offer your clients free print credits for giving you a referral.
The photography industry is competitive.
Those who thrive have learned to market their work effectively.
The above are 10 proven ways in which photographers can market their business.
There are a number of talented photographers that are quite unknown because the photographer has not marketed effectively.
The following are 10 suggestions for effective photography marketing.
1.
Submit your images online to one of the many online stock websites.
This will give you some exposure.
In addition the site may allow you to put a link back to your website.
A link back to your website from a photography site will increase your rankings on search engines.
2.
Local newspapers are always looking for new material.
Ask for a byline on the page.
Ask for a link on their online edition back to your website.
3.
Attend bridal fairs.
This is a great way to book weddings.
4.
When shooting newborn sessions, work on developing a relationship with the client.
You want to establish yourself as the photographer who will be photographing this new person throughout his life.
5.
Develop a brand for your work.
A brand will help keep you from getting lost from the public's mind.
6.
Make contacts and increase your reputation through charitable giving.
Giving your service away at auctions is a terrific way to develop a good reputation in your community.
7.
Offer specials during the summer for holiday cards.
This is a slow time for most photographers.
Get some of your holiday work done during this time.
Encourage your clients to get avoid procrastination and get their shots done early so they have one less thing to worry about during the holidays.
8.
Offer wedding specials in December and January.
Many couples get engaged and begin planning their weddings over the holidays.
9.
Establish a Facebook account and become a Facebook friend to your clients.
Each time you post one of their images all of their friends will be able to see your work.
This will give you exposure.
In addition the exposure will have the implicit endorsement from your client.
10.
Seek out referrals.
Offer incentives to get productive referrals.
Include your business cards in the delivery box you deliver to clients.
Offer your clients free print credits for giving you a referral.
The photography industry is competitive.
Those who thrive have learned to market their work effectively.
The above are 10 proven ways in which photographers can market their business.