The Decline of Content Farms and the Effect on Copywriting
The main criteria for using these 'farms' is that articles posted to them were produced cheaply and in bulk, written solely to appeal to search engines.
They were consequently stuffed with keywords, phrases, and links.
They offered very little of value to the reader and seen as a black-hat SEO technique.
As a result, Google changed their approach and tweaked their algorithmic equations to favour high-quality, fresh, and unique content attracting lots of natural and relevant links.
This meant the backlinks were there for purely the informative value which is of course far better and more honest for users than links merely being there for pushing a site's value which may not even be that authentic.
For copywriters, or anyone who cares about their words, this has resulted in a lucrative and favourable opportunity.
SEO is now focused on the value of user experience.
There is no room for cheap tricks and poor copy.
In the bad old days of writing sweatshops (as they were sometimes called), short and poor quality articles were predominantly rattled off with utter disregard as the fundamental principle underlying the practice was volume.
Freelance writers were paid a pittance to essentially wrap some words around keyword phrases.
What is great about the Google updates, first Panda and now Penguin, is that they are designed to favour websites actively seeking to provide a quality experience for their users.
This means unique, well-written, and engaging content that stands out in some way.
Copywriters can now earn a fair fee in return for a professional and well thought out job.
Many companies require updates to their websites, adverts, and blog page.
There is often not the time to do this in house so many revert to outsourcing to specialist freelancers.
What the updates have done is set a fair price for professional writers to charge for their skills, something that beforehand was more difficult.
If you are a company that has been affected by Panda or Penguin, the route back to the peaks of the higher rankings is gained through optimum design, and giving your clients something in return for their custom.
The Panda update targeted websites that were deemed to place more emphasis on selling, so blogs and social media are two great ways to reverse this trend and bring custom back in through the medium of Google.
Some may see these practices as constant kneeling and bowing to the behemoth Google has become.
There are elements of truth in this, but in many ways writing content to appeal to search engines was what led to the changes in the first place.
Now, it is probably best to focus less on the search engines, and more on consumers and giving value to them.
This way, links will build naturally, social media channels will blossom, and relying solely on the ever-changing algorithms of Google will be a thing of the past.
They were consequently stuffed with keywords, phrases, and links.
They offered very little of value to the reader and seen as a black-hat SEO technique.
As a result, Google changed their approach and tweaked their algorithmic equations to favour high-quality, fresh, and unique content attracting lots of natural and relevant links.
This meant the backlinks were there for purely the informative value which is of course far better and more honest for users than links merely being there for pushing a site's value which may not even be that authentic.
For copywriters, or anyone who cares about their words, this has resulted in a lucrative and favourable opportunity.
SEO is now focused on the value of user experience.
There is no room for cheap tricks and poor copy.
In the bad old days of writing sweatshops (as they were sometimes called), short and poor quality articles were predominantly rattled off with utter disregard as the fundamental principle underlying the practice was volume.
Freelance writers were paid a pittance to essentially wrap some words around keyword phrases.
What is great about the Google updates, first Panda and now Penguin, is that they are designed to favour websites actively seeking to provide a quality experience for their users.
This means unique, well-written, and engaging content that stands out in some way.
Copywriters can now earn a fair fee in return for a professional and well thought out job.
Many companies require updates to their websites, adverts, and blog page.
There is often not the time to do this in house so many revert to outsourcing to specialist freelancers.
What the updates have done is set a fair price for professional writers to charge for their skills, something that beforehand was more difficult.
If you are a company that has been affected by Panda or Penguin, the route back to the peaks of the higher rankings is gained through optimum design, and giving your clients something in return for their custom.
The Panda update targeted websites that were deemed to place more emphasis on selling, so blogs and social media are two great ways to reverse this trend and bring custom back in through the medium of Google.
Some may see these practices as constant kneeling and bowing to the behemoth Google has become.
There are elements of truth in this, but in many ways writing content to appeal to search engines was what led to the changes in the first place.
Now, it is probably best to focus less on the search engines, and more on consumers and giving value to them.
This way, links will build naturally, social media channels will blossom, and relying solely on the ever-changing algorithms of Google will be a thing of the past.