Work at Home - Branding Yourself For Home Business Success
It is no Secret that all Top Marketers on and off line realize the importance of self branding.
Branding is a little known very simple concept.
However it is only effective when executed and carried out correctly.
There are many ways for someone to brand themselves which we will discuss a few of them shortly.
Nevertheless lets consider some truths about selling.
Before anyone sells a product or service they must first sell themselves.
If this is not accomplished, the latter end will be worse than the beginning.
A sales professional must effectively transfer the correct emotions to the prospect, which then are either received or rejected.
If the prospect rejects the transferred emotions, then the sales professional is dead in the water.
Selling ourselves is a part of the branding process.
Have you ever asked someone what they did for a living, and they first told you the name of the company that they worked for?I know we have all either participated in this error or have heard someone due so.
This is because we have been conditioned to promote the company that we work for.
You may ask how is this?I don't recall ever having a company meeting on how to better promote our company when asked what kind of work do I do.
Consider this.
Let us journey down memory lane.
Do you remember your parents telling you to study hard, get good grades, so that you can get a good job with a good company? How could so much wrong be expressed through the use of the word good so many time in one ammunition, right?So, you and I, now robots do just that.
After High School, or for some of us College, we go find this well known, fancy, big named company to work for.
Now we lay claim to life long bragging rights that we work for ABC company.
Thanks to our well meaning parent who did such a top grade job at programming us.
I once heard the CEO who at the time was worth over 500 million dollars, and whose company was experiencing historical growth at a rate never seen in this particular industry before..
Say that getting on the road to success starts by finding out what everybody else is doing and doing the complete opposite.
The wrong which everyone else is doing, is branding the company they work for.
The correct approach is to brand ourselves.
, not the company that we work for.
If you mention the companies name at all it should be to give you some sort of credibility, or if you are asked what company do you work for.
Leave company branding to the company.
Besides they are spending enough of your 'raise" money in advertising, thus branding themselves.
God forbid, but if don't look into the mirror in the morning and see your boss, then when yougo into work, pay attention to the business cards that the company produces for the employees who have them.
The employees name is usually in small print, while the companies name and logo take the spot light.
Why?Because your company understands the importance of branding.
Here are a few ways for someone to Successfully brand themselves online.
Create a Self Promoting Web site with a Powerful Capture or Squeeze Page.
Example: www.
Your full name dot com Target a niche Market and Become an Expert Create an eBook in your Expertise Develop a Audio (or) and a DVD Training Course
Branding is a little known very simple concept.
However it is only effective when executed and carried out correctly.
There are many ways for someone to brand themselves which we will discuss a few of them shortly.
Nevertheless lets consider some truths about selling.
Before anyone sells a product or service they must first sell themselves.
If this is not accomplished, the latter end will be worse than the beginning.
A sales professional must effectively transfer the correct emotions to the prospect, which then are either received or rejected.
If the prospect rejects the transferred emotions, then the sales professional is dead in the water.
Selling ourselves is a part of the branding process.
Have you ever asked someone what they did for a living, and they first told you the name of the company that they worked for?I know we have all either participated in this error or have heard someone due so.
This is because we have been conditioned to promote the company that we work for.
You may ask how is this?I don't recall ever having a company meeting on how to better promote our company when asked what kind of work do I do.
Consider this.
Let us journey down memory lane.
Do you remember your parents telling you to study hard, get good grades, so that you can get a good job with a good company? How could so much wrong be expressed through the use of the word good so many time in one ammunition, right?So, you and I, now robots do just that.
After High School, or for some of us College, we go find this well known, fancy, big named company to work for.
Now we lay claim to life long bragging rights that we work for ABC company.
Thanks to our well meaning parent who did such a top grade job at programming us.
I once heard the CEO who at the time was worth over 500 million dollars, and whose company was experiencing historical growth at a rate never seen in this particular industry before..
Say that getting on the road to success starts by finding out what everybody else is doing and doing the complete opposite.
The wrong which everyone else is doing, is branding the company they work for.
The correct approach is to brand ourselves.
, not the company that we work for.
If you mention the companies name at all it should be to give you some sort of credibility, or if you are asked what company do you work for.
Leave company branding to the company.
Besides they are spending enough of your 'raise" money in advertising, thus branding themselves.
God forbid, but if don't look into the mirror in the morning and see your boss, then when yougo into work, pay attention to the business cards that the company produces for the employees who have them.
The employees name is usually in small print, while the companies name and logo take the spot light.
Why?Because your company understands the importance of branding.
Here are a few ways for someone to Successfully brand themselves online.
Create a Self Promoting Web site with a Powerful Capture or Squeeze Page.
Example: www.
Your full name dot com Target a niche Market and Become an Expert Create an eBook in your Expertise Develop a Audio (or) and a DVD Training Course