Weve always heard that at the start of your business, a simple logo would do the job. However, we fail to emphasize the importance of a logo design that it timeless and would require minimal changes afterwards. Not every small business can survive multiple logo changes such as Starbucks has had over the years; mind you that Starbucks isnt considered a small business, even then it had to face a number of problems. So for a small business, a logo should be designed with care in the very start of the business. Frequent changes in your logo can damage the brand awareness youre trying to create. A confused image will be of no good to anyone. Hence, when designing your small business logo, certain things are a must to be kept in mind to create an image that is unique and can speak for itself. The ways in which you can get an exceptional logo design are...
-Think Out of the Box:
The values and morals your logo needs to depict should set you apart from your competitors. Your logo is a visual elevator pitch for your brand; therefore, when listing down the elements you want to portray in your logo, you pick the very best of your features. Your logo should be the best source to flaunt your companys product and characteristics.
-Feedback is essential:
Sometimes getting review from someone else can result in the creation of something unique and different. If you have a variety of logo samples to review, then it is better to ask the market you want to serve and find out that which one is better. Upload an album on Facebook and let your friends and family vote for the best one. The more diversity there is in peoples opinion, the more there are chances of you choosing something that is liked by all.
-Crowdsourcing:
If youre low on budget, then it is better to get help from some other professionals. There are different sites from where you can purchase readymade logos rather than get yourself into a long and tiring procedure of logo designing. Get into some networks and post a clear brief about what type of design you want so that appropriate graphic designers can approach you.
-A Professional is a must;
Just because youre low on budgets and want to start your company as soon as possible, doesnt mean that you should compromise on the quality of your logo. Hire a professional to het the work done as your logo will be the face of your brand and a professional can give it just the right look to represent the brand in a more fashionable and sophisticated way.
-Complex isnt good:
Simple logo designs are always memorable. When youre new to the market, complex designs will be difficult in creating brand awareness for your firm. Simple and easily understood designs can be applied to different marketing mediums as well.