Online Marketing Conversions Depend on More Than Clicks
Increasing online conversion involves increasing clicks to a website's search listing.
But successful search engine marketing (SEM) does more than increase clicks.
It also implements strategies that increase conversions.
Without these strategies, a website can generate high traffic and low sales - a common effect of incomplete search engine optimization (SEO).
Although driving traffic seems like the penultimate step in the online conversion process, it is actually the first step.
Once visitors reach a site, its conversion strategies - or lack thereof - will shape their decisions.
Attracting the Right Visitors Increasing online marketing conversions begins with attracting the right visitors.
In organic SEO, generating web traffic depends on developing the right keyword strategies and leveraging unique traffic opportunities.
Developing Keyword Strategies Keywords determine which search users see a website's search listing.
If a site links with less than optimal keywords, its chances of reaching the wrong audience increase.
For example, if a business sells new basketball shoes and the term "high tops" is used to search for vintage basketball shoes, linking its website with the keyword would be counterproductive.
Keyword errors can be subtle, and can result from taking a sensible instead of a scientific approach to keyword development.
Relying on the same keywords for months can also can sabotage web traffic.
When search engines change their crawling strategies, keywords should be reviewed for accuracy.
Leveraging Unique Traffic Opportunities Social media optimization can be used to capture refined web traffic.
Most visitors who arrive at a business website from its social media pages have a defined interest in what it offers, which enhances the effectiveness of conversion strategies.
Some SEO firms don't offer social media optimization.
But not using your media pages to direct traffic to your website is like not using your website to direct traffic to your media pages - a valuable synergy between the commercial and social aspects of your business is lost.
YouTube, Facebook, and Twitter are not ecommerce sites, but their contribution to ecommerce can be significant.
Approaching Online Conversion the SEO Way After analyzing a website's conversion capacity, an SEO firm may recommend redesigning it.
Because low conversion rate is a symptom of poor web design, businesses that need help with online conversion often need new websites.
With an SEO friendly website in place, a major obstacle to improved conversion rate is removed.
The conversion strategies a website contains are aimed at its audience.
The virtual checkout of a site that sells business-to-business (B2B) software will look different than the virtual checkout of a retailer, and the cues that direct visitors to the checkout will be different too.
But in each case, the goal is the same: to make it effortless for visitors to take the intended action.
If your website conversion rate should be higher based on its web traffic volume, contacting an SEO firm that specializes in online lead conversion is the place to start.
Although quick fixes exist, the best way to increase and sustain website conversions is through SEO campaigns that include website development and social media strategies.
But successful search engine marketing (SEM) does more than increase clicks.
It also implements strategies that increase conversions.
Without these strategies, a website can generate high traffic and low sales - a common effect of incomplete search engine optimization (SEO).
Although driving traffic seems like the penultimate step in the online conversion process, it is actually the first step.
Once visitors reach a site, its conversion strategies - or lack thereof - will shape their decisions.
Attracting the Right Visitors Increasing online marketing conversions begins with attracting the right visitors.
In organic SEO, generating web traffic depends on developing the right keyword strategies and leveraging unique traffic opportunities.
Developing Keyword Strategies Keywords determine which search users see a website's search listing.
If a site links with less than optimal keywords, its chances of reaching the wrong audience increase.
For example, if a business sells new basketball shoes and the term "high tops" is used to search for vintage basketball shoes, linking its website with the keyword would be counterproductive.
Keyword errors can be subtle, and can result from taking a sensible instead of a scientific approach to keyword development.
Relying on the same keywords for months can also can sabotage web traffic.
When search engines change their crawling strategies, keywords should be reviewed for accuracy.
Leveraging Unique Traffic Opportunities Social media optimization can be used to capture refined web traffic.
Most visitors who arrive at a business website from its social media pages have a defined interest in what it offers, which enhances the effectiveness of conversion strategies.
Some SEO firms don't offer social media optimization.
But not using your media pages to direct traffic to your website is like not using your website to direct traffic to your media pages - a valuable synergy between the commercial and social aspects of your business is lost.
YouTube, Facebook, and Twitter are not ecommerce sites, but their contribution to ecommerce can be significant.
Approaching Online Conversion the SEO Way After analyzing a website's conversion capacity, an SEO firm may recommend redesigning it.
Because low conversion rate is a symptom of poor web design, businesses that need help with online conversion often need new websites.
With an SEO friendly website in place, a major obstacle to improved conversion rate is removed.
The conversion strategies a website contains are aimed at its audience.
The virtual checkout of a site that sells business-to-business (B2B) software will look different than the virtual checkout of a retailer, and the cues that direct visitors to the checkout will be different too.
But in each case, the goal is the same: to make it effortless for visitors to take the intended action.
If your website conversion rate should be higher based on its web traffic volume, contacting an SEO firm that specializes in online lead conversion is the place to start.
Although quick fixes exist, the best way to increase and sustain website conversions is through SEO campaigns that include website development and social media strategies.