If you are looking at different copywriting services to hire, and aren't sure if one will be a wise investment or not, then this article can save you a lot of time, money and aggravation.
Here's why: Although there are a lot of copywriters who know how to "write" well, writing is only one small part of the process of creating money-making ads and sales letters.
In fact, despite copywriting being touted as the "end all, be all" in business, the truth is it is pretty far down the sales letter success "totem pole.
" Why? Because even more important than the copywriting are things like your list and/or traffic source (if you are selling online), positioning, offer and even your product.
And if a copywriter you are considering cannot help you with these "intangibles", then you may want to reconsider hiring them.
The key is to ask copywriters you talk to (before discussing anything else) if they have ever helped one of their clients with positioning before.
Or if they have ever assisted with creating a product (either their own or a client's).
Or if they have tested different offers before, and if that's something they have a lot of experience with.
And so on, and so forth.
Frankly, if a copywriter can't help you with these extremely important sales letter elements, then you may want to find one who can.
Bottom line? Copywriting is only about 20% of the "battle" in marketing and advertising.
Yes, copy is important.
And it's a very wise investment of your money (if you find the right copywriter).
But the real "power" of your marketing comes from the intangibles listed above.
Which is why if a copywriter can help you with those intangibles, you'll make far more money than you would otherwise.