How To Find Your Niche On eBay
What is a niche anyway?
A niche is a very targeted group of people whom you wish to sell to online. Think of a niche as a group within a group. As an example let's say that their is a group of people who love to buy books. That would not really be a niche because it is too broad. It would take a very large business to satisfy the buying needs of all the people who love books. Now let's say we narrow it down to people who love non-fiction books. Then we narrow it down to people who love politics and then too people who collect books about U.S. Presidents. Finally we're getting to something that could be considered a niche. When you have small niche it becomes easier to focus on the needs and wants of your customers. Plus, there will be less competition from other sellers than if you tried to focus on broader product lines.
Getting Some Ideas
Some may disagree but I think the first step to finding your niche is to examine the things that you enjoy and are knowledgeable about. Maybe you love music, movies or games. You can look within what you love to find the hidden niche markets. This way when you start selling you'll already know what your buyers are looking for and how to present your listings.
How can you find your eBay niche?
One of the most overlooked ways to find profitable niche markets is to do completed item searches on eBay. To do a completed item search login to your eBay account. Next locate the search bar, just past the search button click the "Advanced Search" link. Once there check the "Completed Items" box. You can search for very specific items or you can browse by categories. Since we are looking for ideas I would suggest browsing by category. Be sure to note that items in green are items that sold and items in red are items that didn't sell.Try to look for patterns types of items that sold very well within your chosen category. What do those items have in common? Then think about what groups of people would be interested in those items.
Another tool that can be helpful in identifying niche markets is a keyword analysis tool. Many people don't realize that eBay provides a free keyword tool. To find it logon to eBay and go to "My eBay" and click on the "Apps" tab. You should see and application called Terapeak Keyword Research. Using this tool you can enter your item keywords and it will show you the average price for that keyword. More importantly it will show you related keywords and the average for those as well. With this information you could easily deduce which items are more sought after and desired on eBay. With hard work and determination you will find the eBay niche that is just perfect for you.
A niche is a very targeted group of people whom you wish to sell to online. Think of a niche as a group within a group. As an example let's say that their is a group of people who love to buy books. That would not really be a niche because it is too broad. It would take a very large business to satisfy the buying needs of all the people who love books. Now let's say we narrow it down to people who love non-fiction books. Then we narrow it down to people who love politics and then too people who collect books about U.S. Presidents. Finally we're getting to something that could be considered a niche. When you have small niche it becomes easier to focus on the needs and wants of your customers. Plus, there will be less competition from other sellers than if you tried to focus on broader product lines.
Getting Some Ideas
Some may disagree but I think the first step to finding your niche is to examine the things that you enjoy and are knowledgeable about. Maybe you love music, movies or games. You can look within what you love to find the hidden niche markets. This way when you start selling you'll already know what your buyers are looking for and how to present your listings.
How can you find your eBay niche?
One of the most overlooked ways to find profitable niche markets is to do completed item searches on eBay. To do a completed item search login to your eBay account. Next locate the search bar, just past the search button click the "Advanced Search" link. Once there check the "Completed Items" box. You can search for very specific items or you can browse by categories. Since we are looking for ideas I would suggest browsing by category. Be sure to note that items in green are items that sold and items in red are items that didn't sell.Try to look for patterns types of items that sold very well within your chosen category. What do those items have in common? Then think about what groups of people would be interested in those items.
Another tool that can be helpful in identifying niche markets is a keyword analysis tool. Many people don't realize that eBay provides a free keyword tool. To find it logon to eBay and go to "My eBay" and click on the "Apps" tab. You should see and application called Terapeak Keyword Research. Using this tool you can enter your item keywords and it will show you the average price for that keyword. More importantly it will show you related keywords and the average for those as well. With this information you could easily deduce which items are more sought after and desired on eBay. With hard work and determination you will find the eBay niche that is just perfect for you.