How to Become a Fife Copywriter
It's been a bit tough on UK copywriters of late. They've had it rough trying to keeping the work and the cash flowing, ever since we saw those lovely queues outside the Northern Rock back in 2007.
Once, Plan A was fine to consistently win new work. All you had to do was keep feeding the meter on Google Adwords and the work would continue to pour in. These days, though, those ads remain unclicked, unless it's by sharks and charlatans looking for nasty SEO pages at $2 a throw.
Time for Plan B? I should say so. It goes like this. It's very rare that you have to meet your clients these days. If you're a freelance copywriter, you can team up with customers all over the world using email and the telephone.
Businesses in, say, St Andrews or Glenrothes will be pleased to speak to you because they want the best copywriter for the job, not the one who just happens to be located in Fife.
The time is ripe for copywriters to snatch copywriting work from under the noses of rivals. A couple of good methods come to mind. The first one will mean shelling out a few pennies; the second is more or less free.
With the first one, you'll want to change your Google Adwords account to allow geographical clicks for 'copywriter Fife' or 'copywriter Glenrothes'.
If you want to do the same thing for free - and why wouldn't you? - you should put together a landing page talking about copywriting and copywriters in Fife. Tell Fife businesses about how they can save money by working remotely with their copywriter.
Of course, you must get your optimisation right. Put some longtail geographical keywords based on Glenrothes, St Andrews and Fife copywriters in your H1 headline and H2 headings. Then consider keyword density. Something like 6% on a page of 400 words should be fine. That would mean that about 25 of your words should be keywords.
So, there's just one step left before you take your place as an honorary Fife copywriter not based in Glenrothes or St Andrews. You're going to need some useful backlinks. Sign up with some high-PR articles and press release sites and write some articles. Just ensure your anchor text relates to your copywriters in Fife copywriter Fife pages. Then you can watch your page make an assault on the North face of Google.
Here's an example of what I mean: this landing page is about Fife copywriters. The copywriter is based in Manchester. Why not try it yourself?
Once, Plan A was fine to consistently win new work. All you had to do was keep feeding the meter on Google Adwords and the work would continue to pour in. These days, though, those ads remain unclicked, unless it's by sharks and charlatans looking for nasty SEO pages at $2 a throw.
Time for Plan B? I should say so. It goes like this. It's very rare that you have to meet your clients these days. If you're a freelance copywriter, you can team up with customers all over the world using email and the telephone.
Businesses in, say, St Andrews or Glenrothes will be pleased to speak to you because they want the best copywriter for the job, not the one who just happens to be located in Fife.
The time is ripe for copywriters to snatch copywriting work from under the noses of rivals. A couple of good methods come to mind. The first one will mean shelling out a few pennies; the second is more or less free.
With the first one, you'll want to change your Google Adwords account to allow geographical clicks for 'copywriter Fife' or 'copywriter Glenrothes'.
If you want to do the same thing for free - and why wouldn't you? - you should put together a landing page talking about copywriting and copywriters in Fife. Tell Fife businesses about how they can save money by working remotely with their copywriter.
Of course, you must get your optimisation right. Put some longtail geographical keywords based on Glenrothes, St Andrews and Fife copywriters in your H1 headline and H2 headings. Then consider keyword density. Something like 6% on a page of 400 words should be fine. That would mean that about 25 of your words should be keywords.
So, there's just one step left before you take your place as an honorary Fife copywriter not based in Glenrothes or St Andrews. You're going to need some useful backlinks. Sign up with some high-PR articles and press release sites and write some articles. Just ensure your anchor text relates to your copywriters in Fife copywriter Fife pages. Then you can watch your page make an assault on the North face of Google.
Here's an example of what I mean: this landing page is about Fife copywriters. The copywriter is based in Manchester. Why not try it yourself?