Internet Mortgage Leads Vs Trigger Leads
When was the last time you opened an old fashioned paper map to plan your route to a tourist destination, that ski lodge you're visiting for the first time or your friend's new home? If you're like most people, it's probably been a while.
Most people now turn to the Internet for driving directions.
In fact, most people now turn to the Internet when checking movie start times, the current NFL standings or the latest stock prices.
The same is true for those shopping for a mortgage.
It's become customary for a mortgage seeker to hit the web, check the current rates and make free inquiries before they buy.
A mortgage lead culled from such a person is a quality lead.
The potential client is in the market, speaking with lenders and generally responsive.
They say the best time to strike is when the iron is hot.
This is where Trigger Leads come into play.
When a prospective borrower fills out a 1003, their credit gets pulled.
When this happens it creates a mortgage credit inquiry event to be flagged on the borrower's credit record.
There is a 24 hour period when this information is available from credit bureaus, and this is the Trigger Lead that is so desirable.
Trigger Leads have reached the point in the buying process when they've had their credit run for a mortgage application.
This presents that red hot moment when mortgage brokers can step in and better that offer.
The iron is never hotter.
Both Internet mortgage leads and Trigger leads are qualified prospects and both groups can become clients for a quality mortgage broker.
Some prefer a prospect who is still at the information gathering stage while other seek those who are about to sign on the dotted line.
Your preference determines the ideal lead for you, but in either case, you won't be stuck trying to fold up that cumbersome map at the end of the negotiation.
Most people now turn to the Internet for driving directions.
In fact, most people now turn to the Internet when checking movie start times, the current NFL standings or the latest stock prices.
The same is true for those shopping for a mortgage.
It's become customary for a mortgage seeker to hit the web, check the current rates and make free inquiries before they buy.
A mortgage lead culled from such a person is a quality lead.
The potential client is in the market, speaking with lenders and generally responsive.
They say the best time to strike is when the iron is hot.
This is where Trigger Leads come into play.
When a prospective borrower fills out a 1003, their credit gets pulled.
When this happens it creates a mortgage credit inquiry event to be flagged on the borrower's credit record.
There is a 24 hour period when this information is available from credit bureaus, and this is the Trigger Lead that is so desirable.
Trigger Leads have reached the point in the buying process when they've had their credit run for a mortgage application.
This presents that red hot moment when mortgage brokers can step in and better that offer.
The iron is never hotter.
Both Internet mortgage leads and Trigger leads are qualified prospects and both groups can become clients for a quality mortgage broker.
Some prefer a prospect who is still at the information gathering stage while other seek those who are about to sign on the dotted line.
Your preference determines the ideal lead for you, but in either case, you won't be stuck trying to fold up that cumbersome map at the end of the negotiation.