Tips on How to Write a Profit Pulling Copy
Creating a high converting copy is not just about writing. It also has to do with being able to communicate with your prospects and having them trust you. The following tips on copywriting will help you do just that.
You write a sales copy to convince your target market about your product. At the same time you want to express that your product really does what you claim. A good way to do this is by sharing feedback from your already existing customers. These testimonials will play a major role in convincing your prospects about your product. It is the design of our minds to be reassured when reading something said by a third person. It will also show how well the product works for others. It is very common for people to want sufficient proof before investing in a product due to the number of scams out there, especially on the internet. If you want your testimonial to have a more realistic approach then it one should include the persons website or details. Another great idea is to provide audio and Video testimonials to our new customers. It is not a good idea to have your testimonials concentrated in one area but rather throughout the copy.
Bring them up from time to time. Check that your testimonials point out different benefits and advantages that your product can help address. When you are discussing your product, don't just mention its qualities, but highlight its benefits. Yes, your product might have the best features but unless you show your customers why and how they would benefit out of them, it's of no use. Your readers want to find out what your product will do for them, not how it works or how it's made. The best way to deal with this is to write features and then follow them with a benefit. Remember that if your customers tell others about your product and you get word of mouth publicity, they will be focusing on how it benefits them, not about its features. Even though your features make your product original, what people really care about are the advantages. So make sure your copy is full of bullets points explaining the benefits.
For an increase in sales the third tips should be followed, use the post script when ending your sales letter. Once done the right way a few simples sentences can do the trick. Various studies have shown that almost everyone reads the P.S. It also prevents some customers from leaving your page and also provides the greatness of your product. Summarize your offer and make the post script a strong calling.
You should always try to make your prospect feel comfortable in taking the action you want him to. Then making a purchase is no longer a stressful activity on their part. That's when you get the sale.
You write a sales copy to convince your target market about your product. At the same time you want to express that your product really does what you claim. A good way to do this is by sharing feedback from your already existing customers. These testimonials will play a major role in convincing your prospects about your product. It is the design of our minds to be reassured when reading something said by a third person. It will also show how well the product works for others. It is very common for people to want sufficient proof before investing in a product due to the number of scams out there, especially on the internet. If you want your testimonial to have a more realistic approach then it one should include the persons website or details. Another great idea is to provide audio and Video testimonials to our new customers. It is not a good idea to have your testimonials concentrated in one area but rather throughout the copy.
Bring them up from time to time. Check that your testimonials point out different benefits and advantages that your product can help address. When you are discussing your product, don't just mention its qualities, but highlight its benefits. Yes, your product might have the best features but unless you show your customers why and how they would benefit out of them, it's of no use. Your readers want to find out what your product will do for them, not how it works or how it's made. The best way to deal with this is to write features and then follow them with a benefit. Remember that if your customers tell others about your product and you get word of mouth publicity, they will be focusing on how it benefits them, not about its features. Even though your features make your product original, what people really care about are the advantages. So make sure your copy is full of bullets points explaining the benefits.
For an increase in sales the third tips should be followed, use the post script when ending your sales letter. Once done the right way a few simples sentences can do the trick. Various studies have shown that almost everyone reads the P.S. It also prevents some customers from leaving your page and also provides the greatness of your product. Summarize your offer and make the post script a strong calling.
You should always try to make your prospect feel comfortable in taking the action you want him to. Then making a purchase is no longer a stressful activity on their part. That's when you get the sale.