Discover Essential Social Media Marketing Tips
1.
Allocate your time It is all too easy to get distracted, so build in some time specifically for this marketing activity...
say 5 to 10 minutes every morning and perhaps 5 minutes before you go home.
2.
Don't spread yourself too thinly There are many social media outlets and some will be more appropriate to your business than others.
I would recommend that you stick to 2 or 3 online networks and focus your activities there.
You can utilise free social media tools such as TweetDeck, HootSuite or Social Oomph to manage all your social media through a single interface.
3.
Use quality content Make your content relevant to your target market.
Share your expertise by providing advice and updates.
Where possible create a link back to the most relevant page on your website.
Be seen to be contributing and adding value rather than outright selling or details about the filling in your sandwich..
..
that is not to say that you should not be creative in the way you differentiate your business.
4.
Keep it regular It is important that you post communications regularly.
If you are out of sight you will without doubt be out of mind.
However, try to avoid spamming! There are some social media networkers who I have had to block even though they put out some useful stuff.
5.
Get involved By taking part and commenting on other postings you can develop your credibility and visibility.
You can also use your chosen media to advertise jobs, ask questions as well as help others..
..
it is not just about sales! 6.
Keep it professional Avoid sharing the content of your private life or negative opinions on colleagues or clients.
I know this sounds obvious, but it does happen.
7.
Keep your website up to date Interesting and useful postings can lead to increased traffic to your website.
If your website does not meet the promise of your social media updates, then all your hard work on the social media side will be wasted.
Don't forget to have your social media icons placed prominently on your website.
8.
Be patient Do not expect instant results.
In order to build the necessary level of trust on-line takes time and effort, so you must take a long-term view on your social media campaign.
9.
Outsourcing your social media If you really feel that you do not have the time or knowledge then I would recommend that you outsource your marketing activities to a social media consultancy.
An expert can help to drive traffic to your website and contribute to your search engine optimisation.
Allocate your time It is all too easy to get distracted, so build in some time specifically for this marketing activity...
say 5 to 10 minutes every morning and perhaps 5 minutes before you go home.
2.
Don't spread yourself too thinly There are many social media outlets and some will be more appropriate to your business than others.
I would recommend that you stick to 2 or 3 online networks and focus your activities there.
You can utilise free social media tools such as TweetDeck, HootSuite or Social Oomph to manage all your social media through a single interface.
3.
Use quality content Make your content relevant to your target market.
Share your expertise by providing advice and updates.
Where possible create a link back to the most relevant page on your website.
Be seen to be contributing and adding value rather than outright selling or details about the filling in your sandwich..
..
that is not to say that you should not be creative in the way you differentiate your business.
4.
Keep it regular It is important that you post communications regularly.
If you are out of sight you will without doubt be out of mind.
However, try to avoid spamming! There are some social media networkers who I have had to block even though they put out some useful stuff.
5.
Get involved By taking part and commenting on other postings you can develop your credibility and visibility.
You can also use your chosen media to advertise jobs, ask questions as well as help others..
..
it is not just about sales! 6.
Keep it professional Avoid sharing the content of your private life or negative opinions on colleagues or clients.
I know this sounds obvious, but it does happen.
7.
Keep your website up to date Interesting and useful postings can lead to increased traffic to your website.
If your website does not meet the promise of your social media updates, then all your hard work on the social media side will be wasted.
Don't forget to have your social media icons placed prominently on your website.
8.
Be patient Do not expect instant results.
In order to build the necessary level of trust on-line takes time and effort, so you must take a long-term view on your social media campaign.
9.
Outsourcing your social media If you really feel that you do not have the time or knowledge then I would recommend that you outsource your marketing activities to a social media consultancy.
An expert can help to drive traffic to your website and contribute to your search engine optimisation.