Writing web articles is one of the must-do's of every internet marketer.
This is because articles are very effective internet marketing tool.
They can help you capture the attention of online users by using interesting information as bait and they can help you showcase your expertise in your chosen field.
As you know, this is the first step to earning the respect of your target audience.
In this article, I wish to share with you some very effective web article writing tips.
Follow these and you'll surely get positive response from your target audience.

1. First step is to know and fully understand your readers.
   Do not start tapping on your keyboard unless you have a clear idea about your target audience.
   Who are they and what are they looking for? What can make them to pay attention? Why would they listen to a word you say? What's their profile and preferences? Do they want short or long articles? Are they just men, women, or both?
2. Talk about new issues.
   Your target audience will most likely to ignore your articles if you choose old topics or those that they find boring.
   So, write something that is relatively new and worth their while.
   Talk about the latest issues related to your niche or offer in-depth information or expert advice that are not yet available on other articles.
   
3. Extensive research.
   You would want your articles to be very informative.
   So, instead of just relying on your stocked knowledge, I would recommend that you gather as much information as possible through thorough research.
   Aside from reading relevant online resources, I would also recommend interviewing other experts who can surely give you more useful information.
   
4. Get straight to the point.
   Most online users hate reading articles that contain too many fluffs and fillers as they consider these a total waste of their precious time.
   So, learn how to write tight.
   There's no need to beat around the bush and there's no need to discuss information not related to your chosen niche.
   You should be able to discuss very specific topics using 400-600 words.
   
5. Inform and not advertise.
   We all know that the ultimate goal of every article writer is to make a sale.
   However, this doesn't mean that you should make your articles sound like sales letters or sales pitches.
   Remember, your readers are expecting to get information and not ads.
   So, avoid talking about your products and services.
   Your readers will surely be happy if you just share with them a slice of your expertise.
   
6. Make it sound personal.
   Making your articles sound very formal will not help you anyway as this will surely bore your readers.
   So, write as if you're directly talking to your audience.
   Address them using first person pronouns, be upbeat all the time, and use conversational tone.
   If needed, tell personal stories related to your topics or insert jokes to make these people laugh.