During a brainstorming session it is typically the most ridiculous ideas which are the most effective to explore and finesse. They usually come from an area that is unencumbered by business rules.
Generally, retail businesses would like to look for selling ideas which don't seem to be encumbered with business rules, crazy concepts which challenge how the business looks at and presents itself.
Here are crazy selling ideas for retail businesses. The list is deliberately provocative. This is to shake up how you see marketing in your retail store and to encourage you to increase your own boundaries. Who knows, innovation may be during this list and looking forward to your business:
Blackout your windows. Stop passers-by trying in. Build it look as if you have got a huge secret inside. Tell people they need to com in if they wish to work out what is therefore special.
Dark shopping. Flip your lights off and let your shoppers search within the dark. Hand out night vision goggles for shopping. Perhaps have some deals.
Pyjama shopping. Give shoppers who search in their pyjamas on a certain day a special discount. It will not matter whether pyjamas connect along with your business. The key goal of this concept is to possess fun.
Invite a business class to develop your marketing plan. Contact a local high college and ask a business class to develop a marketing plan for your business award the simplest plan a modest money prize, be positive to retail possession of all entries.
Run an eBay sort sale. Set aside a smart choice of things and invite customers to bid for these with the highest bidder obtaining the items. Letting your client decide truthful worth for product may open your eyes to the worth they attach to what you sell.
Cross Dress for the day. Have all employees cross dress for the day. It might be for fun or it might be to mention you wish to determine how the other half lives.
Tithe Tuesday. Tuesdays are typically slow in retail. Connect together with your community and say that ten % of all sales on every Tuesday can be donated to a native charity. This can be sure to urge the local charity pumping shoppers your way.
Empty the shop sale. Run an acquisition promising to sell everything within the shop inside per week except the fixtures. Quite like an finish of lease or a relocation sale however while not you moving. Done well, this sort of sale may see you quitting stock that has been on the look floor for too long.
Tell a joke sale. Supply customers a percentage discount if they tell a joke at the counter when paying for their goods.
Bring an admirer discount. Provide each customer an offer at the checkout, if they bring about a friend into the search within 30 minutes they'll get a smart discount off their purchase.
Bring back quoits. Setup a place to play quoits in your store. Give customers an opportunity to play for a discount. At the terribly least you've got a little bit of fun in the business.
Before you discard any of these concepts, think for a moment whether they or any thoughts which flow from considering them might work for your retail business. Keep in mind, generally it's the crazy and unconstrained concepts that work best.'