Communication marketing
Social media have opened up new portals for communicationmarketing. Different from television and other forms of video marketing, communication marketing uses social site members who are already on line.
One problem of advertising is engaging the viewer. Many ads are able to get their point across, but does anyone pay attention? Studies show by the very nature of social websites; users are almost 100 percent alert and participating when using the site. The users are looking for contacts, information, and new contests and groups to join.
Companies find it easy to locate social website members who are interested in their products. With help from the social network, a business can focus intensely directly on their target population. Companies have several choices. They can submit advertisements on the site or join the site as a business member. The company is now one with the users, upping the opinion of the company in the view fellow social network members.
Once a member, businesses can use the site in several ways. The company can provide its viewers with contact numbers not available to the general public. The campaign can list specials and sales on the site before the general public is aware. The owner can address its members on subjects of interest and advise them on range choices of the company. A business can easily inform its social network members of any charitable programs the company launches. Companies can operate special contests from the site. The group formed in the social website can be easily used to launch a new product. Some companies use the websites for direct one-to-one communication from customers about problems or other items that interest them. Belonging to the same website makes the company feel more human to its shoppers.
Social networks include Facebook, Twitter, and blogs. Facebook is effective for lengthy campaigns, where Twitter involves concise postings. Blogs campaigns can be of any length. Blog campaigns involve a lecture or personal talk style. These campaigns must be colorful and need to change daily to keep group interest in the product.
An example of successful social networking use was the approach taken by the owners of the Twilight movies. The Twilight people supported a contest between two leading characters. For a time, declaring which camp a person was in became like asking someone what their astrological sign was. It was at the top of every greeting and discussed all day long on the social networks.
Another example was the campaign to push Saturday Night Live to use Betty White as a guest star. The petition on the social networking sites drew the participation of thousands. Betty did guest star on the show, and ratings for the show were extremely high.
One of the first campaigns of a communication agency, according to Wikipedia, was put together by Adidas in 2007. The brand asked viewers to choose between two different types of soccer cleats that the company made. Adidas used professional soccer players who also chose a side, and information on various soccer leagues. Studies showed that even users who were never buying soccer cleats improved their feeling about the company. This led to more sales of its products in all areas.
One problem of advertising is engaging the viewer. Many ads are able to get their point across, but does anyone pay attention? Studies show by the very nature of social websites; users are almost 100 percent alert and participating when using the site. The users are looking for contacts, information, and new contests and groups to join.
Companies find it easy to locate social website members who are interested in their products. With help from the social network, a business can focus intensely directly on their target population. Companies have several choices. They can submit advertisements on the site or join the site as a business member. The company is now one with the users, upping the opinion of the company in the view fellow social network members.
Once a member, businesses can use the site in several ways. The company can provide its viewers with contact numbers not available to the general public. The campaign can list specials and sales on the site before the general public is aware. The owner can address its members on subjects of interest and advise them on range choices of the company. A business can easily inform its social network members of any charitable programs the company launches. Companies can operate special contests from the site. The group formed in the social website can be easily used to launch a new product. Some companies use the websites for direct one-to-one communication from customers about problems or other items that interest them. Belonging to the same website makes the company feel more human to its shoppers.
Social networks include Facebook, Twitter, and blogs. Facebook is effective for lengthy campaigns, where Twitter involves concise postings. Blogs campaigns can be of any length. Blog campaigns involve a lecture or personal talk style. These campaigns must be colorful and need to change daily to keep group interest in the product.
An example of successful social networking use was the approach taken by the owners of the Twilight movies. The Twilight people supported a contest between two leading characters. For a time, declaring which camp a person was in became like asking someone what their astrological sign was. It was at the top of every greeting and discussed all day long on the social networks.
Another example was the campaign to push Saturday Night Live to use Betty White as a guest star. The petition on the social networking sites drew the participation of thousands. Betty did guest star on the show, and ratings for the show were extremely high.
One of the first campaigns of a communication agency, according to Wikipedia, was put together by Adidas in 2007. The brand asked viewers to choose between two different types of soccer cleats that the company made. Adidas used professional soccer players who also chose a side, and information on various soccer leagues. Studies showed that even users who were never buying soccer cleats improved their feeling about the company. This led to more sales of its products in all areas.