When it comes to performing SOE on your own small business website, it's often quite difficult to know where to start, particularly if you have no prior knowledge of Search Engine Optimisation.
As such, many small business owners typically choose an SEO course in order to get their knowledge up to the required standard that would enable them to begin marketing their own websites through organic search with the end goal of generating more revenue from their online presence.
However, despite the fact that an SEO course will turn out markedly cheaper than the monthly cost of an SEO Company, it's still important to make sure you choose the right option and that everything you need to learn is covered off in the course.
All Search Engine Optimisation courses tailored to beginners should follow, loosely, the same format.
There should be an introduction to search engine optimisation including the structure of the Search Engine Results Pages (SERPs) and an overview of blender search.
There should also be a module on keyword research and content development as well as more information on one of the most essential aspects of an SEO course: link building.
Furthermore, the student should also be exposed to the basic ideas behind tracking and monitoring a campaign, which is crucial for acquiring additional visibility.
One of the most important topics that any SEO course must cover in depth is link building: this should focus predominantly on link building tips that are scalable or, in other words, relatively simple for the webmaster to implement.
Some of the more typical topics include article marketing, directory submissions, social submissions and press release submission however it should also include information on the basic purpose of acquiring links and how links should be positioned.
It should also touch upon the "rules" behind link building as they conform to Google's, and other search engines, guidelines.