1.
Design your web site to be a targeted resource center, not just a place for sales.
Choose one subject and build on it.
You'll gain repeat visitors that are interested in that topic.
2.
Offer something that is really free.
If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.
This doesn't have to be an actual product that can cost you money; offering free services like shipping or training works well.
3.
Add a chat room or message board to your web site.
People want to interact with other people that have they same interests as them.
4.
Entice people to link to your web site by giving them something free in return.
This'll increase your ranking in some search engines.
5.
Trigger your reader's emotions in your ad copy.
Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money.
6.
Make sure your site looks good in all browsers.
You could be losing sales because it looks distorted in some web browsers.
7.
Increase your sales by e-mailing full page ads to your e-zine subscribers.
Remember to tell people before they subscribe or they may consider it spam.
8.
Ask people questions in your ad copy that make them think about their problems.
For example: Do you want to be free of your debts? Then tell them how ordering your product or service can solve their problem.
Testimonials work great here.
9.
Magnify the size of your prospects problem in your ad; show how your product can solve it.
The bigger the problem, the more sales you'll have.
10.
Invest a percentage of your profits right back into your business.
Spend it on marketing, product improvement, customer service, advertising, etc.
11.
Create a free e-book directory on a specific topic at your web site.
People will visit your web site to read the free e-books and may see your product ad.
12.
Turn part of your web site into a members' only web site.
Instead of charging for access, use it as a free bonus when they order from you.
You can tie Items 11-12 together by allowing the download of 1 free e-book, but allow the full library for returning customers.
13.
Add a free classified ad section to your web site.
You could then trade banner ads with other web sites that have free classified ad sections.
14.
Create two versions of your e-zine so people can choose if they want ads included with it or not.
This'll attract the people who hate ads to subscribe.
15.
Publish your e-zine only on your web site.
Have people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales.
16.
Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.
17.
Offer daily or weekly visitor bonuses.
This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.
18.
Allow people to download software or e-books from your web site at no cost.
Just ask your visitors in return if they'll refer their friends to your web site.
19.
Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.
20.
Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.