The WordPress helps them to maintain an online presence as well as give their sites access to all the search engines. Hence, it is like a blessing for them to get indexed pages for the search engines without paying anything.
WordPress offers many of the helpful tips to the small owners to acquire a higher rank in the search engines in absolutely free of cost, which may otherwise cost them huge bucks. It makes them capable to easily update their site.


Being a small owner, you can make certain improvements in the SEO structure of your site-

• In the first place, you can change the URL structure of your site in the permalink section. The default URL structure is not search engine friendly and hence you have to shape it in a standard way. It should be in a customized manner and things should come in order, category/post name. With this, the URL will become user-friendly and the search engines will most likely support them.
• Further, you can take the help of WordPress plugins which are abundantly found to give a better push to your SEO activities. There are various free plugins and you can integrate them as per the requirement of your business. Plugins help your site with different options such as how to specify the title and descriptions on your page or any post to enable the search engines to highlight those.
• You have to focus on the titles of your WordPress posts as this will reflect the whole meaning of the content. A standard page title should be in the range of 60 to 70 characters and this will exactly describe the page title. Page title is what the search engines will show to the visitors before directing them to your site. Here is how you can arrange your title-

1. You should include the main keyword in your page title
2. You should never repeat the age titles anywhere on your web pages. They should be created separately for each page
3. Your page title should be 50 to 70 characters. Having characters below 50 will help it to display completely on various devices and having too many charterers will prevent the titles to properly display on the search engines.

• You should include the main keyword in your page title
  You should never repeat the age titles anywhere on your web pages. They should be created separately for each page
• Your page title should be 50 to 70 characters. Having characters below 50 will help it to display completely on various devices and having too many charterers will prevent the titles to properly display on the search engines.

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