Future of DTH in Indian Market of Various Brands
DTH has a bright future in Indian Market in recent time it has been observed that the users are showing tremendous interest in this wireless service which invites many business houses to invest in this sector as a prominent market, many international brands are also launching their DTH products in India.
The Direct-To-Home (DTH) market in India is set to reach a yearly growth of over three times to more than $ 7 billion by 2022, as made compulsory digitization would help the all the players to their customer base, a study has said.
€The industry revenues will surpass $ 3.9 billion by 2017 and $ 5.3 billion by 2020. The growth chart will be surprisingly moved by large subscriber volumes€.
The Indian DTH industry is forecasted to have registered revenue of about $ 2.5 billion in 2012.
€With fastpaced growth forecasts between content providers and DTH companies over the existing customer base. Almost of the renewals from now on will likely be subjective to a cost per subscriber basis, than on a fixed rate.
Indian DTH companies made a joint effort in 2011 to improve the per-subscriber algorithm of the industry, with launch of more attractive packages and entry-level pricing.
Operators have also taken interesting steps to keep attrition levels under check by reducing trade margins and the free pay channels for new subscribers. However, gross customer additions remained relatively low and unpromising in the form of a paying subscriber base has relatively staying low.
€The active subscriber additions in 2012 stood at a mere 3.7 million. This is an alarming sign for companies as the gap between subscriber bases has widened significantly.
€As of end-2012, the collectively direct to home active subscriber base stood at 42.4 million subscribers versus 38.7 million subscribers in 2012
Facts suggest that Dish TV continued to lead with a market share of 29 per cent in terms of gross additions, while Videocon d2h spearheaded in terms of percentage additions in 2012.
Tata Sky and Dish TV have 19 per cent and 18 per cent market share, respectively. There four players together accounting for 88 per cent of total gross additions in 2012.
As competition got cut throat with an increasing number of players like Reliance, tata sky, dish tv, Airtel digital tv becoming prominent, the initial price to get a service like this went down considerably for the users. Dish tv connection price is less than as compared to other dth products. Basic set top boxes were on offer for Rs 3,500 in 2002. Prices have now decreased to a low of Rs. 400. All this is going to intensify the competition in return helping the users to get the maximum benefit of the fray.
The Direct-To-Home (DTH) market in India is set to reach a yearly growth of over three times to more than $ 7 billion by 2022, as made compulsory digitization would help the all the players to their customer base, a study has said.
€The industry revenues will surpass $ 3.9 billion by 2017 and $ 5.3 billion by 2020. The growth chart will be surprisingly moved by large subscriber volumes€.
The Indian DTH industry is forecasted to have registered revenue of about $ 2.5 billion in 2012.
€With fastpaced growth forecasts between content providers and DTH companies over the existing customer base. Almost of the renewals from now on will likely be subjective to a cost per subscriber basis, than on a fixed rate.
Indian DTH companies made a joint effort in 2011 to improve the per-subscriber algorithm of the industry, with launch of more attractive packages and entry-level pricing.
Operators have also taken interesting steps to keep attrition levels under check by reducing trade margins and the free pay channels for new subscribers. However, gross customer additions remained relatively low and unpromising in the form of a paying subscriber base has relatively staying low.
€The active subscriber additions in 2012 stood at a mere 3.7 million. This is an alarming sign for companies as the gap between subscriber bases has widened significantly.
€As of end-2012, the collectively direct to home active subscriber base stood at 42.4 million subscribers versus 38.7 million subscribers in 2012
Facts suggest that Dish TV continued to lead with a market share of 29 per cent in terms of gross additions, while Videocon d2h spearheaded in terms of percentage additions in 2012.
Tata Sky and Dish TV have 19 per cent and 18 per cent market share, respectively. There four players together accounting for 88 per cent of total gross additions in 2012.
As competition got cut throat with an increasing number of players like Reliance, tata sky, dish tv, Airtel digital tv becoming prominent, the initial price to get a service like this went down considerably for the users. Dish tv connection price is less than as compared to other dth products. Basic set top boxes were on offer for Rs 3,500 in 2002. Prices have now decreased to a low of Rs. 400. All this is going to intensify the competition in return helping the users to get the maximum benefit of the fray.