Traffic is the life blood of all online businesses and there is nothing like regular useful targeted visitors to make a web business owner happy.
However, like everything else in life this traffic doesn't come easy - or cheap.
One of the best way to get traffic to your website is to focus on whats called "organic traffic".
This is defined as the traffic that is generated by people who find an unpaid listing of your website by searching for a term on the search engines.
Finding your place at the top of the search engine results is not easy or cheap but this does have two great benefits when compared to paid traffic results.

1. Long term traffic -Organic traffic is the result of a long and laborious process.
   It involves developing interesting and unique content for your website to add enough value to your website for search engines to rank it highly.
   The benefit is ofcourse that content which is valuable today will very likely remain valuable tomorrow as well.
   The level of importance may change as our world and business/personal practices change but that organic listing will continue to provide you with traffic for quite a while.
   This is in stark contrast to paid traffic which disappears as soon as you run out of the budget for your campaign.
   The ROI (return on investment) for organic traffic building cost is therefore much lower when you consider that the time/cost to build the website and develop the content is paid back to you for as long as that content is available online.
   
2. Stronger brand appeal -A website that appears high in search engine listings is generally perceived as a valuable and informative website.
   Moreover unlike paid traffic your current and potential customers can always find you easily if you rank well for terms that are related to the nature of your business.
   Remember that your customers are looking for a winner and seeing you at the top of the search engine results automatically gives the impression that you are at the top of your game.
   All you have to do next is to focus on product fulfillment and customer support to gain customer loyalty and lots of referrals!

Organic traffic is definitely something that should be a part of your marketing plan even though it is not something that will get you immediate results.
The trick is to have a an online marketing mix which balances your energy and focus on immediate and long term traffic needs.