Free Sample - Why Smart Businesses Give Away Free Samples to Create Valuable New Customers
Today many businesses are offering free samples online of their products.
Why? You may think this is madness but there is a great reason for offering free samples.
Companies offer free samples as one way of building their brand and product awareness.
To build a brand requires that the potential customers become familiar with the company's products.
To create brand awareness and product familiarity companies will use any legitimate means necessary to put their brands and products in front of the buying public.
One of the many ways to create familiarity is to give away free samples to anyone who wants one.
Additionally, if you like their sample you may mention it to your friends who in turn will mention it to their friends, etc.
Marketers know that recommendations from friends are one of the best marketing tools.
Another benefit of giving away free samples is the ability to legally collect contact information in exchange for the sample.
Online marketers know that most of the requests for the sample will have to be shipped to the requester necessitating collection of shipping information.
In turn this shipping information, in conjunction with the collected email address, will serve as a foundation for future relation building with the potential customer.
Some may shiver at the invasion of privacy this poses but collection of information in the offline world is not so different.
I was at the mall the other day and saw a similar way to collect contact info, a table was set up distributing free samples and allowing people to sign up in order to get a coupon for a "get $5 off" toward your purchase.
13 reasons companies give out free samples 1.
intro of new product 2.
just to bring you into the store or website 3.
to get a new or regular customer to try a new product 4.
to collect contact info for future use 5.
to get rid of excess inventory 6.
as an incentive to buy something else 7.
as a bonus 8.
as a survey 9.
incentive to get your business 10.
to get you to come back - birthdays, etc 11.
give away's to get repeat business 12.
new product - get free starter kit 13.
free meals from restaurants for special occasions or as part of a loyalty program Free samples are part and parcel in today's world.
Restaurants, grocery stores, malls, movie theatres, banks and many other businesses give out samples as a way of keeping customers informed of their products and to keep their names in front of the customer.
How many of you have received pens, pencils, magnets, letter openers, flags, etc with the company name and logo on them?
Why? You may think this is madness but there is a great reason for offering free samples.
Companies offer free samples as one way of building their brand and product awareness.
To build a brand requires that the potential customers become familiar with the company's products.
To create brand awareness and product familiarity companies will use any legitimate means necessary to put their brands and products in front of the buying public.
One of the many ways to create familiarity is to give away free samples to anyone who wants one.
Additionally, if you like their sample you may mention it to your friends who in turn will mention it to their friends, etc.
Marketers know that recommendations from friends are one of the best marketing tools.
Another benefit of giving away free samples is the ability to legally collect contact information in exchange for the sample.
Online marketers know that most of the requests for the sample will have to be shipped to the requester necessitating collection of shipping information.
In turn this shipping information, in conjunction with the collected email address, will serve as a foundation for future relation building with the potential customer.
Some may shiver at the invasion of privacy this poses but collection of information in the offline world is not so different.
I was at the mall the other day and saw a similar way to collect contact info, a table was set up distributing free samples and allowing people to sign up in order to get a coupon for a "get $5 off" toward your purchase.
13 reasons companies give out free samples 1.
intro of new product 2.
just to bring you into the store or website 3.
to get a new or regular customer to try a new product 4.
to collect contact info for future use 5.
to get rid of excess inventory 6.
as an incentive to buy something else 7.
as a bonus 8.
as a survey 9.
incentive to get your business 10.
to get you to come back - birthdays, etc 11.
give away's to get repeat business 12.
new product - get free starter kit 13.
free meals from restaurants for special occasions or as part of a loyalty program Free samples are part and parcel in today's world.
Restaurants, grocery stores, malls, movie theatres, banks and many other businesses give out samples as a way of keeping customers informed of their products and to keep their names in front of the customer.
How many of you have received pens, pencils, magnets, letter openers, flags, etc with the company name and logo on them?