Branding Videos: 10 Reasons Why Its Latest Trend In Online Marketing
These days, more and more companies are utilizing video to build excitement around their brand, to showcase company history and to capture its culture. Ultimately this is helpful on many levels and can be used to not only build client interest, but to also establish an internal identity. David Collier, Director and Founder of Studio B Films in Berkeley has produced just such videos for a number of high-profile companies from Fortune 500s to local non-profits. Here, he outlines the top 10 reasons to create a smart and sexy branding video for your company.
1) Branding videos are a creative way to show clients and customers who you are, what you do and what makes you stand out over the competition. As we say in the film world, show it dont say it. Nothing shows it better than video.
2) A company branding video is an effective recruiting tool for new hires. It can help your company better attract the types of applicants best suited to your companys profile. If youre looking for someone to compliment your team, heres a great way to introduce yourselves.
4) Video can be an easy morale booster for company staff. Working on a group project that features all employees allows everyone to feel like their part of something important. And they areyour business. Starring in a video can be a fun way for both the entry-level staff and CEOs feel appreciated.
5) Branding video are an effectual way to drive traffic to your site. As people browse the web for products in your market, or search for information about your company, theyll find your video on YouTube, Facebook and other social media sites that encourage media. All of these sites will then point traffic back to your companys own site.
6) Add sizzle and sparkle to your company home page - Nothing can achieve this like a well-produced video. It brings your work to life and adds the personal touch of putting a face to a brand name.
7) Google search loves video. Posting a branding video with your companys name tagged, helps organically raise you to high level search rankings an invaluable piece of cyber real estate.
8) Savvy consumers today are wary of what they read on the Internet video helps legitimize your business in a way the written word wont. Its important to maintain excellent marketing copy, but more and more, video is becoming an essential component of online advertising (see #9) and is a fast way to grab clients attention.
9) Your customers have come to expect it. No one wants to feel like a dinosaur or to be known as a company resistant to new creative challenges. Its much more inspiring to be a part of the new marketing paradigm, and create something that is captivating for employees and customers alike.
10) Go Viral! If you are a relatively small company even 100,000 can be a big win if its a targeted audience. If you get particularly creative, your video has better chances of going viral, but of course, this shouldnt be your end goal. Ultimately, you want to produce the best possible video that will effectively define your business and your brand.
1) Branding videos are a creative way to show clients and customers who you are, what you do and what makes you stand out over the competition. As we say in the film world, show it dont say it. Nothing shows it better than video.
2) A company branding video is an effective recruiting tool for new hires. It can help your company better attract the types of applicants best suited to your companys profile. If youre looking for someone to compliment your team, heres a great way to introduce yourselves.
4) Video can be an easy morale booster for company staff. Working on a group project that features all employees allows everyone to feel like their part of something important. And they areyour business. Starring in a video can be a fun way for both the entry-level staff and CEOs feel appreciated.
5) Branding video are an effectual way to drive traffic to your site. As people browse the web for products in your market, or search for information about your company, theyll find your video on YouTube, Facebook and other social media sites that encourage media. All of these sites will then point traffic back to your companys own site.
6) Add sizzle and sparkle to your company home page - Nothing can achieve this like a well-produced video. It brings your work to life and adds the personal touch of putting a face to a brand name.
7) Google search loves video. Posting a branding video with your companys name tagged, helps organically raise you to high level search rankings an invaluable piece of cyber real estate.
8) Savvy consumers today are wary of what they read on the Internet video helps legitimize your business in a way the written word wont. Its important to maintain excellent marketing copy, but more and more, video is becoming an essential component of online advertising (see #9) and is a fast way to grab clients attention.
9) Your customers have come to expect it. No one wants to feel like a dinosaur or to be known as a company resistant to new creative challenges. Its much more inspiring to be a part of the new marketing paradigm, and create something that is captivating for employees and customers alike.
10) Go Viral! If you are a relatively small company even 100,000 can be a big win if its a targeted audience. If you get particularly creative, your video has better chances of going viral, but of course, this shouldnt be your end goal. Ultimately, you want to produce the best possible video that will effectively define your business and your brand.