Why Blog?
Couple years ago the word blog was an unfamiliar term.
Now everyone knows what the word means, but for what ever reason not enough business owners are writing their own blogs.
Business owners think that they already have enough on their plate just running their business, and now they have to write something once or a couple times a week.
Also are blogs really helpful to your business, or is anyone actually reading them? The short answer is yes, people are reading them.
But let's back up a little and actually see how writing a daily or a weekly blog can help your business.
So let's first of all discuss why we should write a blog.
First because it benefits your potential client by providing them with some tips or ideas that will help them.
You may think to yourself that you are not selling anything when you provide free hints or ideas that are related to your service.
But by having people coming back to your website because of your free ideas is a powerful advantage, as people remember your business and make a referral to their friends.
The second advantage of writing a blog is that you can post it all over internet on free or paid article postings that help generate your traffic and website ranking.
The third advantage of writing a blog is that Google loves fresh, relevant, updated information.
In fact some websites rank a lot higher on Google because of their constant blog updates then websites that do monthly SEO work.
So now that you see some advantages of having a blog lets discuss what you should write your blog about.
The whole point of blog is to share some helpful information with your market, not to sell anything.
So write something that relates to your business, like a tip or a hint of the week, and what ever you do once you start writing your blog make sure you write it every week on the same day or days of the week.
The reason for that is when you write on a consistent level people will keep reading it, but once you start being lazy about it, you will lose your readers right away, and probably will not get them back.
Now everyone knows what the word means, but for what ever reason not enough business owners are writing their own blogs.
Business owners think that they already have enough on their plate just running their business, and now they have to write something once or a couple times a week.
Also are blogs really helpful to your business, or is anyone actually reading them? The short answer is yes, people are reading them.
But let's back up a little and actually see how writing a daily or a weekly blog can help your business.
So let's first of all discuss why we should write a blog.
First because it benefits your potential client by providing them with some tips or ideas that will help them.
You may think to yourself that you are not selling anything when you provide free hints or ideas that are related to your service.
But by having people coming back to your website because of your free ideas is a powerful advantage, as people remember your business and make a referral to their friends.
The second advantage of writing a blog is that you can post it all over internet on free or paid article postings that help generate your traffic and website ranking.
The third advantage of writing a blog is that Google loves fresh, relevant, updated information.
In fact some websites rank a lot higher on Google because of their constant blog updates then websites that do monthly SEO work.
So now that you see some advantages of having a blog lets discuss what you should write your blog about.
The whole point of blog is to share some helpful information with your market, not to sell anything.
So write something that relates to your business, like a tip or a hint of the week, and what ever you do once you start writing your blog make sure you write it every week on the same day or days of the week.
The reason for that is when you write on a consistent level people will keep reading it, but once you start being lazy about it, you will lose your readers right away, and probably will not get them back.