The Simplest Method of Measuring Social Media Marketing Success
So, you've got your Facebook, Twitter and Blogger accounts up and running and you're collecting friends, fans and followers.
How can you tell whether all this effort is working? Well, in the formative stage of your online identity, it's going to be tough to see what all the fuss is about.
The curve is very slow in gaining momentum initially and you are focussing not on building your business exposure, but on building relationships.
This is a key time for your profile however, so persevere and you will see the fruits of your labor.
But once you have established yourself as a trusted part of a generously sized community, it becomes easier to gauge the success of your social media campaign.
There a lot of free tools such as Google Alerts, Keotag, Omniture and others, that can be utilised to give you a mass of figures on your unique visitors, third party links and any other metric you can think of (if you're serious about your social media marketing you should probably learn what those terms mean) but there are also indicators that are a little more user friendly.
In the simplest terms, what you need to look for are conversations.
Every time you get a reaction from your content and copy, you have a little win.
Conversations are what social media is all about.
They are the building blocks to building reputation, brand association, increasing traffic and even garnering sales.
Measure the ratio of posts you make that are actioned by others and make a note of what kind of content is achieving the best conversation conversion rate.
This is the kind of content that you want to replicate to grow your success rate.
Even simpler still is to run a search for your brand.
How many other users out there are providing links to your content? This will indicate how relevant and interesting your content is to your audience and is the most direct, simple measurement you have, for conversions of your social media marketing campaign, to potential new sales.
How can you tell whether all this effort is working? Well, in the formative stage of your online identity, it's going to be tough to see what all the fuss is about.
The curve is very slow in gaining momentum initially and you are focussing not on building your business exposure, but on building relationships.
This is a key time for your profile however, so persevere and you will see the fruits of your labor.
But once you have established yourself as a trusted part of a generously sized community, it becomes easier to gauge the success of your social media campaign.
There a lot of free tools such as Google Alerts, Keotag, Omniture and others, that can be utilised to give you a mass of figures on your unique visitors, third party links and any other metric you can think of (if you're serious about your social media marketing you should probably learn what those terms mean) but there are also indicators that are a little more user friendly.
In the simplest terms, what you need to look for are conversations.
Every time you get a reaction from your content and copy, you have a little win.
Conversations are what social media is all about.
They are the building blocks to building reputation, brand association, increasing traffic and even garnering sales.
Measure the ratio of posts you make that are actioned by others and make a note of what kind of content is achieving the best conversation conversion rate.
This is the kind of content that you want to replicate to grow your success rate.
Even simpler still is to run a search for your brand.
How many other users out there are providing links to your content? This will indicate how relevant and interesting your content is to your audience and is the most direct, simple measurement you have, for conversions of your social media marketing campaign, to potential new sales.