Social Media Success Strategy - Increase the Effectiveness of Your Social Media Marketing Plan
Social Media is a wonderful place to connect with people, have conversations, establish your credibility in your market, build your community online and eventually convert those connections into clients and customers.
Increasing your visibility online is one of the many benefits to a Social Media Marketing Plan and here are 3 tools that will help increase your visibility so you eventually reach more eyes.
Tool #1 Keyword Research - Keywords are simply the words people type into the search box of Google when they are looking for a product or service online.
They can be either single words or more often a 3-4 word phrases.
If you know the words people are searching for and use them in your copy then more people will come to your site.
Internet marketers have know about the importance of Keyword research for years but it is just now becoming popular for other people who want to market themselves online to do keyword research.
It can be learned and there are many free and paid tools but let me warn you it can be somewhat boring and on the other hand it is somewhat of an art.
Whichever you chose, take the time to learn how to do it (there are many videos on You Tube) or pay someone to do it for you and then keep the words in a list near your computer to remind you when you write any copy Tool #2 EzineArticles - Social Media is driven by content so content creation is one of the most important tasks you can do to market yourself.
EzineArticles is the perfect solution because you can write an article and then re purpose it across all the other sites.
Each article can be made into many blog posts, Tweets, a Facebook status change and update on LinkedIn and on and on.
Tool #3 Hootsuite - One of the biggest complaints I hear about Social Media is it takes too much time and that's why this is my number one tool for efficiency.
Hootsuite allows you to update your Twitter, Facebook, LinkedIn and soon yourself hosted WordPress Blog all from one spot! You can add as many profiles as you want so you can send messages from as many accounts as you wish.
You still need to spend time on the other social networks to see the other conversations but it sure helps on those days when you only have a few minutes to spare.
Increasing your visibility online is one of the many benefits to a Social Media Marketing Plan and here are 3 tools that will help increase your visibility so you eventually reach more eyes.
Tool #1 Keyword Research - Keywords are simply the words people type into the search box of Google when they are looking for a product or service online.
They can be either single words or more often a 3-4 word phrases.
If you know the words people are searching for and use them in your copy then more people will come to your site.
Internet marketers have know about the importance of Keyword research for years but it is just now becoming popular for other people who want to market themselves online to do keyword research.
It can be learned and there are many free and paid tools but let me warn you it can be somewhat boring and on the other hand it is somewhat of an art.
Whichever you chose, take the time to learn how to do it (there are many videos on You Tube) or pay someone to do it for you and then keep the words in a list near your computer to remind you when you write any copy Tool #2 EzineArticles - Social Media is driven by content so content creation is one of the most important tasks you can do to market yourself.
EzineArticles is the perfect solution because you can write an article and then re purpose it across all the other sites.
Each article can be made into many blog posts, Tweets, a Facebook status change and update on LinkedIn and on and on.
Tool #3 Hootsuite - One of the biggest complaints I hear about Social Media is it takes too much time and that's why this is my number one tool for efficiency.
Hootsuite allows you to update your Twitter, Facebook, LinkedIn and soon yourself hosted WordPress Blog all from one spot! You can add as many profiles as you want so you can send messages from as many accounts as you wish.
You still need to spend time on the other social networks to see the other conversations but it sure helps on those days when you only have a few minutes to spare.