What every webmaster should know about blogs?
Have you ever considered having a blog on your main website? Many companies simply ignore the power that blogs can have on their business and continue to rely on their sole site. This is pure ignorance I must say given the amount of benefits that having a blog can bring on your business. In this article we will be looking at 3 benefits that blogs can have on your business.
Firstly blogs allow you to maintain a relationship with your customers. This allows them to feel closer to your company and also provide feedback to you. This could be invaluable as a marketing tool as these interactions are in real-time. Customers can be informed of new products, new features and also submit their own requests for product features.
Blogs are also a great tool to educate your customers. Updated information can be disseminated through blogs and people can learn how to use your products better. Additionally documents such as white papers can be published through the blogs to inform prospective customers about the use of your product and how it can improve their business.
Another interesting benefit of blogging is in the domain of SEO. We all know that the search engine love frequently updated content and a blog allow just that. Adding a blog to your site can boost the search engine ranking and help to drive visitors to your site. Furthermore blog post can be posted on sites such as Digg and can help to bring some interesting traffic to your site.
Blogging for companies can indeed be a great tool to improve your business activities. Not only will you be building trust and loyalty with your customers you will also be gathering valuable marketing data through both feedbacks and analytical tool. This should help you devise your strategies more accurately and hence improve your sales figures at a lower cost.
Firstly blogs allow you to maintain a relationship with your customers. This allows them to feel closer to your company and also provide feedback to you. This could be invaluable as a marketing tool as these interactions are in real-time. Customers can be informed of new products, new features and also submit their own requests for product features.
Blogs are also a great tool to educate your customers. Updated information can be disseminated through blogs and people can learn how to use your products better. Additionally documents such as white papers can be published through the blogs to inform prospective customers about the use of your product and how it can improve their business.
Another interesting benefit of blogging is in the domain of SEO. We all know that the search engine love frequently updated content and a blog allow just that. Adding a blog to your site can boost the search engine ranking and help to drive visitors to your site. Furthermore blog post can be posted on sites such as Digg and can help to bring some interesting traffic to your site.
Blogging for companies can indeed be a great tool to improve your business activities. Not only will you be building trust and loyalty with your customers you will also be gathering valuable marketing data through both feedbacks and analytical tool. This should help you devise your strategies more accurately and hence improve your sales figures at a lower cost.