Advertising Battles
The advertising market has long been a battleground. It is a place where companies prove their mettle by coming up with clever campaigns that generate buzz for their products or services and poke holes in whatever it is that the competition is offering. The best ads are those that grab the consumers attentionbe it through humor, stunning visuals, or resonating factsand simply do not let go. It used to be that television and radio were the main mediums though which advertisements were spread, but with the ever-increasing popularity of the Internet, online advertisements have quickly outpaced the others. This trend is forcing corporations to adapt to try and create clever new online campaigns in order to try and gain the upper hand in whatever market it is that they are trying to dominate. Increasing numbers of companies are advertising with Adblade.com, in order to compete with other advertising professionals and try and win the ad battle.
Recently, Finnish cell phone-maker Nokia jumped on the online advertising bandwagon by creating a viral video campaign for its new smartphone, the Lumia 900 Windows Phone. The brilliantly crafted campaign started with the launch of a new website, SmartphoneBetaTest.com, which serves as the platform for a series of hilarious videos that backhandedly tout the new Nokia phone. One of the videos features former Saturday Night Live cast member Chris Parnell (widely recognized as Dr. Leo Spaceman from 30 Rock) sitting in a chair and waiting for a clock to count down. There is also a pair of videos that poke fun at the Apple iPhone, goofing on its fragility and the difficulty to see the phone in the bright sun. These seem to be points of attack for Nokia, because the Lumia 900 is built with a unibody exterior that is remarkably sturdy, as well as a specialized ClearBlack display that can be seen in the sunlight. Though nothing on the website explicitly touts the Nokia brand, the subtle campaign does a good job of making the new phone look attractive.
The phone hits stores on April 8 and will cost right around a hundred dollars with a two-year contract. The AT&T network is spending more on the marketing campaign for this phone than any other phone in history (including the iPhone). Since there are seemingly no plans for the release of an iPhone 5, competitors to the popular smart phone might be seeing this as the perfect time to get a stronger foothold on the smartphone market. If Nokias ad campaign proves to be successful, we could see a whole array of new web advertisements taking over the Internet.
Recently, Finnish cell phone-maker Nokia jumped on the online advertising bandwagon by creating a viral video campaign for its new smartphone, the Lumia 900 Windows Phone. The brilliantly crafted campaign started with the launch of a new website, SmartphoneBetaTest.com, which serves as the platform for a series of hilarious videos that backhandedly tout the new Nokia phone. One of the videos features former Saturday Night Live cast member Chris Parnell (widely recognized as Dr. Leo Spaceman from 30 Rock) sitting in a chair and waiting for a clock to count down. There is also a pair of videos that poke fun at the Apple iPhone, goofing on its fragility and the difficulty to see the phone in the bright sun. These seem to be points of attack for Nokia, because the Lumia 900 is built with a unibody exterior that is remarkably sturdy, as well as a specialized ClearBlack display that can be seen in the sunlight. Though nothing on the website explicitly touts the Nokia brand, the subtle campaign does a good job of making the new phone look attractive.
The phone hits stores on April 8 and will cost right around a hundred dollars with a two-year contract. The AT&T network is spending more on the marketing campaign for this phone than any other phone in history (including the iPhone). Since there are seemingly no plans for the release of an iPhone 5, competitors to the popular smart phone might be seeing this as the perfect time to get a stronger foothold on the smartphone market. If Nokias ad campaign proves to be successful, we could see a whole array of new web advertisements taking over the Internet.