How Can the "Green" Nature of Email Be Leveraged For Businesses?
With environmentalists continuing to stress the importance of reducing carbon footprints to businesses, many organizations are making dedicated attempts to "go green".
Some have made a commitment to recycling while others have decided to stock their offices with energy efficient equipment.
For those looking to do their part by going paperless, email marketing is the ideal solution.
Email makes the perfect medium because it helps to keep trees rooted in the ground, while helping an organization consistently meet its business goals.
Increased Marketing Opportunities Once a consumer signs up to your mailing list, marketing your business to them becomes inexpensive and effective when executing the right strategy.
By sending a short and straightforward message, you can engage subscribers through a monthly newsletter, weekly news about your company, or daily offers on your products and services.
The key point here is that by using email to reach your audience, you will able to confidently tout your business as a green company making a commitment to the environment with paperless communications.
This is true even if you do not ask employees to carpool or use energy saving office equipment.
No Paper, No Problem A successful brick and mortar store goes through tons of paper on receipts alone.
Companies that conduct the bulk of their business online accept payments via credit cards and web-based services, thus, there is little to no need for in-person transactions or paper receipts.
If you are leveraging email as a communications medium, then the messages you send to your customers will serve as the receipt, with the major difference being that they are in a paperless form.
The same goes for contracts, and other documents that are traditionally printed and distributed to the consumer.
Replacing these documents with email actually benefits both parties by allowing the documentation to easily be archived for future reference.
More Money in Your Pocket Thanks to the internet, businesses have access to a wide variety of marketing methods.
These techniques not only help preserve the environment by reducing the use of trees and resources, but also help companies save money.
Printing out marketing materials and mailing them to your customers can cost anywhere from 50 cents, to large dollar amounts depending on your client base.
More than likely, the materials you send out end up in one place - the trash.
In today's technology driven world, businesses now have the ability to inform their audience with professional email communications that never waste a single piece of paper.
The average cost of sending an actual message is less than a penny, so you get your point across and save money at the same time.
Email marketing represents a paperless revolution that can have a positive impact on both the environment, and your business.
Most companies would like to go green, but for many, making the transition is not as easy as it sounds.
Using email marketing to its fullest potential is a good first step.
Some have made a commitment to recycling while others have decided to stock their offices with energy efficient equipment.
For those looking to do their part by going paperless, email marketing is the ideal solution.
Email makes the perfect medium because it helps to keep trees rooted in the ground, while helping an organization consistently meet its business goals.
Increased Marketing Opportunities Once a consumer signs up to your mailing list, marketing your business to them becomes inexpensive and effective when executing the right strategy.
By sending a short and straightforward message, you can engage subscribers through a monthly newsletter, weekly news about your company, or daily offers on your products and services.
The key point here is that by using email to reach your audience, you will able to confidently tout your business as a green company making a commitment to the environment with paperless communications.
This is true even if you do not ask employees to carpool or use energy saving office equipment.
No Paper, No Problem A successful brick and mortar store goes through tons of paper on receipts alone.
Companies that conduct the bulk of their business online accept payments via credit cards and web-based services, thus, there is little to no need for in-person transactions or paper receipts.
If you are leveraging email as a communications medium, then the messages you send to your customers will serve as the receipt, with the major difference being that they are in a paperless form.
The same goes for contracts, and other documents that are traditionally printed and distributed to the consumer.
Replacing these documents with email actually benefits both parties by allowing the documentation to easily be archived for future reference.
More Money in Your Pocket Thanks to the internet, businesses have access to a wide variety of marketing methods.
These techniques not only help preserve the environment by reducing the use of trees and resources, but also help companies save money.
Printing out marketing materials and mailing them to your customers can cost anywhere from 50 cents, to large dollar amounts depending on your client base.
More than likely, the materials you send out end up in one place - the trash.
In today's technology driven world, businesses now have the ability to inform their audience with professional email communications that never waste a single piece of paper.
The average cost of sending an actual message is less than a penny, so you get your point across and save money at the same time.
Email marketing represents a paperless revolution that can have a positive impact on both the environment, and your business.
Most companies would like to go green, but for many, making the transition is not as easy as it sounds.
Using email marketing to its fullest potential is a good first step.