Corporate Video Marketing and the New Patterns of Information Consumption
Where does corporate video sit in a world of 140 character word limits, businesses, the emergence of Vine, the exponential growth of YouTube and an increasing number citing the internet as their most useful information tool? All give a strong indication of new and rapidly evolving information consumption patterns: consumers are demanding progressively short, social, on demand, personalised, engaging and interactive information. The importance of a strong online presence for corporations seeking B2B sales is evident, but more recently it is becoming clear that this online presence must progressively embrace these new information consumption patterns.
Web video is fast becoming an essential tool to tap into these patterns and a crucial way to embrace growing desires to view rich content online. According to a study by Forbes Magazine, 76% of CEO's are citing video as a key informant for business decisions. Several studies have also shown that video marketing can be hugely successful comparative to traditional static content marketing. In a recent webinar on 'The Future of Corporate Video' hosted by M26, video content was argued to be over 400x more memorable than static content and a recent study by Practical Ecommerce demonstrated that video content can increase conversion rates by 30% on average.Video Marketing Success
No-one can deny YouTube is progressively being used as a key B2B sales pitch platform. So what makes a successful corporate video? Intel is one of the most subscribed to YouTube channel, with over 36 million subscribers. Their videos for business are always short (usually under 2 minutes), they have a key message, put across a strong brand identity, are informative but creative and keep their video content constantly up to date relative to developments within their target market.
It is clear that company CEO's and other management level decision-makers are progressively expecting this type of quality, multimedia approach from companies seeking B2B sales. In this way video cannot be ignored as a powerful and engaging marketing and informative tool for corporate enterprises. The importance of video in management level decision-making processes is expected to rise by 77% annually; therefore, it is clear that companies must progressively engage in multimedia approaches if they are to adhere to new information consumption patterns and maintain their market shares and online visibility.
About Online Post Production
We turn your business into your pleasure and provide a spacious and comfortable working environment for you and your clients. We offer a complete runner service and take pride in looking after your every wish and request. With a secure computer network; wireless internet throughout; ample local RAID storage; access to all office supplies and latte, cappuccino and espresso on tap, we work with you to facilitate your project workflows.
Away from the edit suits there are also a number of meeting rooms with projectors, huge tables and ample seating: the perfect space for those all important viewings and extended production meetings.
Web video is fast becoming an essential tool to tap into these patterns and a crucial way to embrace growing desires to view rich content online. According to a study by Forbes Magazine, 76% of CEO's are citing video as a key informant for business decisions. Several studies have also shown that video marketing can be hugely successful comparative to traditional static content marketing. In a recent webinar on 'The Future of Corporate Video' hosted by M26, video content was argued to be over 400x more memorable than static content and a recent study by Practical Ecommerce demonstrated that video content can increase conversion rates by 30% on average.Video Marketing Success
No-one can deny YouTube is progressively being used as a key B2B sales pitch platform. So what makes a successful corporate video? Intel is one of the most subscribed to YouTube channel, with over 36 million subscribers. Their videos for business are always short (usually under 2 minutes), they have a key message, put across a strong brand identity, are informative but creative and keep their video content constantly up to date relative to developments within their target market.
It is clear that company CEO's and other management level decision-makers are progressively expecting this type of quality, multimedia approach from companies seeking B2B sales. In this way video cannot be ignored as a powerful and engaging marketing and informative tool for corporate enterprises. The importance of video in management level decision-making processes is expected to rise by 77% annually; therefore, it is clear that companies must progressively engage in multimedia approaches if they are to adhere to new information consumption patterns and maintain their market shares and online visibility.
About Online Post Production
We turn your business into your pleasure and provide a spacious and comfortable working environment for you and your clients. We offer a complete runner service and take pride in looking after your every wish and request. With a secure computer network; wireless internet throughout; ample local RAID storage; access to all office supplies and latte, cappuccino and espresso on tap, we work with you to facilitate your project workflows.
Away from the edit suits there are also a number of meeting rooms with projectors, huge tables and ample seating: the perfect space for those all important viewings and extended production meetings.