Car Commercials
Have you ever seen the infamous Rube Goldberg Honda advertisement? It truly is amazing and won a ton of awards.
At an estimated cost of just over 5 million dollars, this commercial supposedly took over six months to shoot.
In the end, the commercial is only two-minutes long too! It makes you wonder why anyone in their right minds would want to spend all of that money on a commercial that is so short.
However, it does get the point across, and what's more is that it keeps the audience's attention.
But the bigger question is, after spending all of that time and money, does it work? Are more people likely to buy a Honda because of the commercial? Well, if you look at the numbers, Honda is arguably one of the most frequently purchased vehicles, but that's just it.
Commercials are worth the investment of millions of dollars spent for only a couple of minutes of your time because if you're watching them and you go to a dealership as a result of seeing "that cool car commercial," then obviously something was done right.
Among other neat commercials out there, there is also a commercial that Volkswagen did.
The video starts out showing a bride getting ready for her wedding.
It then cuts to an image of a young guy speeding through rainy roads in a VW Jetta VR6, apparently trying to make it to the wedding on time.
He gets stuck in traffic, but makes it there just in time.
The doors fly open and the bride is at the altar about to marry her husband.
It turns out the guy wasn't even the groom and the only words you hear throughout the entire video are the words spoken by the priest when this other gentleman flings the doors open: "Speak now or forever hold your peace.
" Befuddled viewers then realize it's a car commercial when the commercial then ends with a picture of the VW Jetta VR6 (the car that the gentleman was driving) with the sentence poised next to it saying, "Fasten your seat belts.
" Then it cuts to the Volkswagen slogan: "Drivers wanted.
" At the heart of it all, car dealerships are full of salespeople falling over each other to get to you first so that they can try to convince you of all the reasons why you NEED to buy a car from them.
Having said that, why would the commercials be any different? Commercials are a little more subtle than a car salesman.
Sure, the car company is still trying to sell you a vehicle, but they have to be a little smoother about it.
Think about the last good car commercial that you saw.
What was it about it that you liked? What made it keep your attention? Some of the car commercials out there are absolutely clever.
They keep us guessing sometimes as to what's going to happen, but more importantly; they keep the consumers buying.
It seems that as time goes on and the economic recession drags on, car dealerships are going to have to continue to come up with both the financial resources as well as the creativity needed to keep audiences engaged during commercials so that they can keep business going for their car dealerships to keep sales up.
At an estimated cost of just over 5 million dollars, this commercial supposedly took over six months to shoot.
In the end, the commercial is only two-minutes long too! It makes you wonder why anyone in their right minds would want to spend all of that money on a commercial that is so short.
However, it does get the point across, and what's more is that it keeps the audience's attention.
But the bigger question is, after spending all of that time and money, does it work? Are more people likely to buy a Honda because of the commercial? Well, if you look at the numbers, Honda is arguably one of the most frequently purchased vehicles, but that's just it.
Commercials are worth the investment of millions of dollars spent for only a couple of minutes of your time because if you're watching them and you go to a dealership as a result of seeing "that cool car commercial," then obviously something was done right.
Among other neat commercials out there, there is also a commercial that Volkswagen did.
The video starts out showing a bride getting ready for her wedding.
It then cuts to an image of a young guy speeding through rainy roads in a VW Jetta VR6, apparently trying to make it to the wedding on time.
He gets stuck in traffic, but makes it there just in time.
The doors fly open and the bride is at the altar about to marry her husband.
It turns out the guy wasn't even the groom and the only words you hear throughout the entire video are the words spoken by the priest when this other gentleman flings the doors open: "Speak now or forever hold your peace.
" Befuddled viewers then realize it's a car commercial when the commercial then ends with a picture of the VW Jetta VR6 (the car that the gentleman was driving) with the sentence poised next to it saying, "Fasten your seat belts.
" Then it cuts to the Volkswagen slogan: "Drivers wanted.
" At the heart of it all, car dealerships are full of salespeople falling over each other to get to you first so that they can try to convince you of all the reasons why you NEED to buy a car from them.
Having said that, why would the commercials be any different? Commercials are a little more subtle than a car salesman.
Sure, the car company is still trying to sell you a vehicle, but they have to be a little smoother about it.
Think about the last good car commercial that you saw.
What was it about it that you liked? What made it keep your attention? Some of the car commercials out there are absolutely clever.
They keep us guessing sometimes as to what's going to happen, but more importantly; they keep the consumers buying.
It seems that as time goes on and the economic recession drags on, car dealerships are going to have to continue to come up with both the financial resources as well as the creativity needed to keep audiences engaged during commercials so that they can keep business going for their car dealerships to keep sales up.