Personal Branding is the number one, most important concept for you to understand if you are looking to generate a long term income from network marketing.
Your personal brand which is a compilation of who and what you represent is what will allow you to attract and retain a quality team.
Your first step in establishing your brand is to make sure you understand yourself.
What are you good at? Make a list of your personality traits and identify how each of them can benefit you in your business building efforts.
There is no point in trying to brand yourself as something or someone you are not.
You need to present what you really are to the outside world.
This will allow you to attract like minded people which in turn will allow you to develop a strong team.
Once you have a clear picture of what you represent, you need to establish a personal website or blog to be able to convey this to the outside world.
It is absolutely essential that you have an online presence in order to reach as many prospects as possible.
You don't need anything too fancy but your personal website must include several key features.
At a minimum you need to have a lead capture form and some information (like MLM Training material) that give your prospects a reason to visit your site.
By creating a personal website you are essentially creating a headquarters for your online activity.
This allows you to use a consistent message in your marketing and advertising.
It's also important that you register a unique domain name to use.
By using blogging services or other peoples' marketing systems you are only spending your time building their brand.
If you don't have the knowledge required to set up your own site, there are many services that can set one up for you for as little as a few hundred dollars.
Your entire focus should be on building your personal brand.
Every time you help someone it builds your brand.
Every success you have contributes to the strength of your brand.
It's perfectly okay to use some of the systems and tools available online by always make sure that you are front and center when promoting your business opportunity to others.
You need to position yourself as the key ingredient that can help others succeed.
Providing MLM Training courses on your personal website is a great way to generate consistent traffic to your site and to ensure that your members and prospects are always kept up to date with the latest training information.
Even if you only provide links to third-party MLM Training programs, at least you will be seen as a facilitator by your group.
By keeping focused on your personal website as your main online destination, you can ensure that you are able to quickly respond to changes in the marketplace.
If you suddenly decide to work for a different network marketing company then you won't have invested all that time and money in promoting the affiliate site they providing.
You will be able to control the traffic and direct your prospects to your new opportunity.
In my MLM Training, I prefer to teach people using generic tools and systems as this allows for maximum flexibility.
You are always better off having more control over your lead generation and marketing even if it takes a little more work sometimes.
In network marketing people are attracted to and willing to join other people.
You need to make sure that your personal brand is appealing and accessible to people who are searching for help or an opportunity.