Squidoo lenses are a great way to get more visibility for your business, product, or even just yourself.
While there are tons of great modules that can make your lens more interesting, they're not the most important thing you could do.
If you really want a great lens, you have to provide amazing content.
Here's the real formula for success that you need to know.
The Better Your Free Stuff, The More People Will Want To Get The Paid Stuff In peoples' minds, if you're giving away great free stuff, they're going to be intensely curious about your paid stuff.
So, if you're trying something like One Week Marketing, you're only going to be successful if you put your focus on content first, then Search Engine Optimization.
There's way too many lenses out there that are heavy on modules and affiliate links and very low on actual practical and helpful content.
While it's great to go surfing through Clickbank for a new product to promote, it's actually the backwards way of what you should be doing.
Try figuring out what content you want to write.
Pick something that gets you excited to talk about - that's a good first place to start.
Then, do whatever it takes to create massive amounts of content.
The worst thing that could happen is that you create so much content that you have to create another lens or use it in your article marketing campaign.
Last time I checked, that was a pretty good 'worst thing.
' Skimping on this means that yes you may get a lens that gets organic traffic from Google but you'll leave your reader disappointed.
People are ready to purchase something when they feel value is being exchanged, not because your page is ranked high on Google.