Starting a Fashion Label in 5 Easy Steps
‘Try not.
Do or do not, there is no try’ Yoda.
As Yoda says you either make a fashion label or you don’t, it’s up to you which way this goes.
To get on your feet you must take a risk and that is whether you want to gamble your time and money into a possible dream.
The hardest part breaking into the fashion scene is first of all thinking to yourself “do I really want to work in this industry?” The next question is “how bad do I want it?” If the answers for these were “yes, I want to work in fashion and I want it bad!!” then there should not be a second thought about starting up a label.
The next few steps may seem very easy but it is funny how people’s minds can be clouded.
It is fear of the unknown that freezes our progress but as you will see there is nothing to fear.
Step 1: Now you have to begin with what you want to design, whether these be tees, jeans, dresses, shoes, hats.
The answer may be one of these or it could be all but the end result is you now have chosen what you want to produce.
Step 2: Next comes the question of “who am I aiming these clothes at?” Again this could be 18-25 year olds, 30-50 year olds or even every living soul.
For the sake of argument let’s say you have now chosen to make hats for 18-30 year olds.
Already you have narrowed down your label and it is starting to take shape in your mind.
Step 3: The label you have you must decide what kind of spin you are going with e.
g.
Punk, funky, simple etc.
This is an important aspect of your label as this will define your market and also your identity.
In this instance let’s say it’s a funky style.
A great example of a culture is our flash website *[http://www.
impclothing.
com.
au]*.
This shows how you designs can be so much more then just pretty pictures.
Step 4: OK to recap, already we have a label that makes funky hats made for 18-30 year olds.
Just writing this I can even see what they are going to look like in my head.
Now you can put these ideas down on paper.
Create what you would want them to look like and the best way of doing this is to think “what would I wear?” Step 5: So you have your label culture, designs and all you need now is a name and logo.
This is very exciting as you get to name your creation.
For this I would give a thumbs up to just grabbing some paper.
Write down words that you would link with your label e.
g.
Peace, groove, bass, music, hip, revolution, hats, head etc.
Now let’s make a name, “Groove Revolution”, now this may not be the best name but you get the idea.
Next comes a logo and easy one for this could simply be GR or maybe a little picture of a music note.
Step back and see what you have: •Label: Groove Revolution •Age group: 18-30 •Style: Funky •Logo: Music Note with GR •Designs: The sketches drawn on paper Action: To give birth to this creation you don’t need to put it on a table and chain it up to the sky waiting for a lightning storm.
It will happen by you going down to your local council and registering the business name of “Groove Revolution”.
Trust me the motivation kicks in.
You now officially have a business, plus a direction and from here hence, the world is your oyster.
Best wishes
Do or do not, there is no try’ Yoda.
As Yoda says you either make a fashion label or you don’t, it’s up to you which way this goes.
To get on your feet you must take a risk and that is whether you want to gamble your time and money into a possible dream.
The hardest part breaking into the fashion scene is first of all thinking to yourself “do I really want to work in this industry?” The next question is “how bad do I want it?” If the answers for these were “yes, I want to work in fashion and I want it bad!!” then there should not be a second thought about starting up a label.
The next few steps may seem very easy but it is funny how people’s minds can be clouded.
It is fear of the unknown that freezes our progress but as you will see there is nothing to fear.
Step 1: Now you have to begin with what you want to design, whether these be tees, jeans, dresses, shoes, hats.
The answer may be one of these or it could be all but the end result is you now have chosen what you want to produce.
Step 2: Next comes the question of “who am I aiming these clothes at?” Again this could be 18-25 year olds, 30-50 year olds or even every living soul.
For the sake of argument let’s say you have now chosen to make hats for 18-30 year olds.
Already you have narrowed down your label and it is starting to take shape in your mind.
Step 3: The label you have you must decide what kind of spin you are going with e.
g.
Punk, funky, simple etc.
This is an important aspect of your label as this will define your market and also your identity.
In this instance let’s say it’s a funky style.
A great example of a culture is our flash website *[http://www.
impclothing.
com.
au]*.
This shows how you designs can be so much more then just pretty pictures.
Step 4: OK to recap, already we have a label that makes funky hats made for 18-30 year olds.
Just writing this I can even see what they are going to look like in my head.
Now you can put these ideas down on paper.
Create what you would want them to look like and the best way of doing this is to think “what would I wear?” Step 5: So you have your label culture, designs and all you need now is a name and logo.
This is very exciting as you get to name your creation.
For this I would give a thumbs up to just grabbing some paper.
Write down words that you would link with your label e.
g.
Peace, groove, bass, music, hip, revolution, hats, head etc.
Now let’s make a name, “Groove Revolution”, now this may not be the best name but you get the idea.
Next comes a logo and easy one for this could simply be GR or maybe a little picture of a music note.
Step back and see what you have: •Label: Groove Revolution •Age group: 18-30 •Style: Funky •Logo: Music Note with GR •Designs: The sketches drawn on paper Action: To give birth to this creation you don’t need to put it on a table and chain it up to the sky waiting for a lightning storm.
It will happen by you going down to your local council and registering the business name of “Groove Revolution”.
Trust me the motivation kicks in.
You now officially have a business, plus a direction and from here hence, the world is your oyster.
Best wishes