Ad Spying Tools and How to Make the Most of Them!
Some newcomers to the world of online businesses believe that these tools are illegal and invade the privacy of others - this is not true.
They are simply a way of allowing you to analyze what your competition is up to in terms of ads and keywords.
You'll be able to access data on which ad campaigns are doing well for the other guy and why.
Why Do I Need To Spy? Spying on the ads of others is not a new thing - in fact, businesses have been doing it since a long time now.
Savvy and successful businesses know the importance of identifying winning ad campaigns and tactics.
They should also be aware of ads that don't work and understand why they fail when they do.
Ad spying tools just offer you an easier way to do these very jobs.
The only difference is that it all happens in cyberspace - these kinds of research and tracking tools are needed because it would literally take forever to study all the keywords manually.
So what exactly does ad spying mean? Technically it can be defined as a Pay Per Click Spying Tool.
As its name suggests, this tool gathers information regarding ads that appear on the top ranking search engines like Google and Yahoo.
They are pretty simple to use - all you have to do is enter the keyword into the software and you'll get a listing of ads.
This listing is then stored for further analysis.
By researching these ads, you'll be able to easily see which ads are bringing in money and which aren't.
A really good spying tool will also be able to show you what techniques the writers and affiliates are using to gain effective keyword placement on their site.
What To Look For There are many different kinds of ad spying tools out there - you can get some for free while others might cost you a pretty penny.
No matter what you choose to buy, it's important to know what kind of features this software should have.
First of all, it should have frequent/daily tracking to make sure the data you get is a real time data.
It should not only be able to show you the profitable ads and phrases, but also the best kind of positioning for these ads as well.
In terms of spying on the competition, your spy tools should show you what kind of copy they use, what offers they have and the URLs of their landing pages.
It's clear that having a spy tool handy is the best way to keep on track in the fast-paced world of online businesses.
The dynamics of the search engines and keywords tend to shift often - this means that you need to be constantly checking which keywords are lucrative and what your competition is doing about it.
Having the right kind of spy tools can make the entire process easier and can keep you and your business ahead of the competition.