If you are looking for an effective way to drive traffic to your website there is no easier way than using pay per click marketing.
This type of marketing is actually rather simple to grasp.
You pay a company, which is typically a search engine like Google, to post contextual advertising on their website.
If somebody clicks on one of the ads and follows through to your website then is going to cost you.
That is why this type of marketing is known as pay per click, because every time somebody clicks you pay.
There is, however, a different way of getting targeted traffic to visit your webpage that I like to call FreePC.
This is what is commonly known as article marketing.
Article marketing has been around for quite a while.
Successful online marketers have been aware of its effectiveness for years, but just recently it has come into the public light.
When the bum marketing method became popular, article marketing became popular to many more webmasters.
It is a way to get free targeted traffic to their website.
It works terrifically well.
Not only does article marketing produce targeted traffic, it generally does a good job of warming the audience up before they arrive on your webpage.
It is for this reason that article marketing provides you with a higher quality of visitors for your website than almost any other means of advertising.
Add to that the fact that it is free to any one that takes advantage of it and you have a fantastic combination.
How will you take advantage of this means of marketing and add it to your Internet Marketing profile? One of the best ways to start with article marketing is to learn from the beginning.
In order for your article to be found by the search engines you will need to start with the proper keyword research.
You can't expect to get traffic by using keywords with too much competition.
That is why it is necessary to find long tail keyword phrases that have low competition in the search engines.
The good thing is that these keyword phrases tend to be especially targeted and pull in the type of traffic that you would want on your website.
Since these keyword phrases have low competition in the search engines, they tend to rank rather high when somebody searches for one of these phrases.
They will end up reading your article and then a percentage of them will follow through to your website.
So if you want a way to be able to test if your niche will be profitable, there isn't really a better, more cost effective way than article marketing.
It's the perfect way to see if people in your niche are just browsing or if they are interested in buying.
It can also be a great lead-in to some paid advertising campaigns.