3 Steps to a Wealth Tree in Your Business Promotions
In your promotions you need to build a solid foundation that continues to grow year after year with little effort.
Many entrepreneurs feel lost on where to start promoting their business.
This is one way to guaranteed growth in your business.
Step #1 - Planting the seeds Make a list of all the groups you belong to.
Church groups, volunteer groups, kids sports groups, lunch hour groups, special interest, networking groups, Chamber of Commerce, exercise gyms - anywhere you frequent on a regular basis - write it down Write out all the publications your IDEAL clients read - both online and offline.
This will take some work, some research, and some surveys.
Find newspapers, trade magazines, general magazines, ezines, paid newsletters, newsgroups, chat rooms, forums, and blogs - find everything that is humanly possible.
Write out all the places your customers and ideal prospects frequent.
Special clubs, private golf clubs, interest groups, charities, websites they visit and newsgroups they receive etc.
Step #2 - Spreading the roots First you must have a free report prepared that outlines the Top 7 Mistakes People Make When Choosing a ______ (insert your area of expertise here).
Or the 10 best ways to avoid ______ (the biggest problem your clients have).
Make it worthwhile for people to read through good content and information.
Make sure you have your contact information at the front and back of your report.
Make copies of these reports - if more than a couple pages - print out on 11 x 17 papers and fold them in half Hand them out to EVERYONE you know - whether they are a prospect or not (everyone has an average circle of friends and contacts of 200 people - you never know who they know).
Distribute them to the groups you are part of.
Put the organizations name on the front of the report (specially prepared for ________ by ___________).
Costs no extra but the impact is substantial.
Distribute them to the groups your clients frequent - customize for them as well.
Offer to give presentations on the content in the report.
Contact all the online and offline publications you found that your prospects read, as well as the ones you read or frequent.
Contact the editors and find out what their requirements are for article submissions.
Make yours fit (especially if it is publications that your clients read - find a way to make it fit).
Submit your reports EVERYWHERE you can (once again - you never know who will end up reading it - or passing it on to someone they know will appreciate it).
Publish these reports on your web site - get people to sign up to your newsletter and in turn they get your "published" report (mention all the places it has been published to build up the value on your free report).
Offer these reports to other online publishers as a special incentive to their readers (and your potential customers) Step #3 Growing the Tree You need a few things in place to grow this at maximum speed.
First, you MUST have tracking software on your web site - most of the time it is free from your ISP.
Make sure it tells you where your traffic is coming from.
If possible, all offline publications that promote your report - find a way to track the results - have people email you at a special email address, or go to a special link, or phone and ask for a certain department or report.
Find a way to track all your incoming leads and sales.
Keep spreadsheets on where all your reports are being distributed - and what response each medium or group is getting.
This tracking sheet is GOLD! Go through that spreadsheet once a month and find out who is sending you the most leads, and the most business.
Reward those groups through more information - profit sharing - incentives to run more.
Offer special presentations to those groups who bring you the most business.
Develop custom reports only for them of your best information and tips.
Do everything you can in your power to get them to keep promoting you.
And deliver good quality information in return.
The formula to a healthy, long lasting wealth tree! Firm roots, lots of water, and time to grow.
Analyzing how the tree does month after month will show you if the care you are giving it is paying off - and where it is paying off.
PS - One of the most important things you can do in your promotions is increasing your frequency and consistency of promotions.
Despite what most people thing (hence why most businesses struggle) - the more you contact your prospects and clients - the more you grow your sales and business.
The Business Blueprint is a fantastic way to increase your bottom line profits in the next 12 months by at least 50% - I guarantee it.
For 12 months we do 12 different promotions for your business.
And you are guaranteed a 50% boost to your bottom line.
Check it out - and if you seriously want more profits - sign up today.
Zero risk and a 50% pay raise is guaranteed! The Business Blueprint - http://www.
cashflowsurges.
com
Many entrepreneurs feel lost on where to start promoting their business.
This is one way to guaranteed growth in your business.
Step #1 - Planting the seeds Make a list of all the groups you belong to.
Church groups, volunteer groups, kids sports groups, lunch hour groups, special interest, networking groups, Chamber of Commerce, exercise gyms - anywhere you frequent on a regular basis - write it down Write out all the publications your IDEAL clients read - both online and offline.
This will take some work, some research, and some surveys.
Find newspapers, trade magazines, general magazines, ezines, paid newsletters, newsgroups, chat rooms, forums, and blogs - find everything that is humanly possible.
Write out all the places your customers and ideal prospects frequent.
Special clubs, private golf clubs, interest groups, charities, websites they visit and newsgroups they receive etc.
Step #2 - Spreading the roots First you must have a free report prepared that outlines the Top 7 Mistakes People Make When Choosing a ______ (insert your area of expertise here).
Or the 10 best ways to avoid ______ (the biggest problem your clients have).
Make it worthwhile for people to read through good content and information.
Make sure you have your contact information at the front and back of your report.
Make copies of these reports - if more than a couple pages - print out on 11 x 17 papers and fold them in half Hand them out to EVERYONE you know - whether they are a prospect or not (everyone has an average circle of friends and contacts of 200 people - you never know who they know).
Distribute them to the groups you are part of.
Put the organizations name on the front of the report (specially prepared for ________ by ___________).
Costs no extra but the impact is substantial.
Distribute them to the groups your clients frequent - customize for them as well.
Offer to give presentations on the content in the report.
Contact all the online and offline publications you found that your prospects read, as well as the ones you read or frequent.
Contact the editors and find out what their requirements are for article submissions.
Make yours fit (especially if it is publications that your clients read - find a way to make it fit).
Submit your reports EVERYWHERE you can (once again - you never know who will end up reading it - or passing it on to someone they know will appreciate it).
Publish these reports on your web site - get people to sign up to your newsletter and in turn they get your "published" report (mention all the places it has been published to build up the value on your free report).
Offer these reports to other online publishers as a special incentive to their readers (and your potential customers) Step #3 Growing the Tree You need a few things in place to grow this at maximum speed.
First, you MUST have tracking software on your web site - most of the time it is free from your ISP.
Make sure it tells you where your traffic is coming from.
If possible, all offline publications that promote your report - find a way to track the results - have people email you at a special email address, or go to a special link, or phone and ask for a certain department or report.
Find a way to track all your incoming leads and sales.
Keep spreadsheets on where all your reports are being distributed - and what response each medium or group is getting.
This tracking sheet is GOLD! Go through that spreadsheet once a month and find out who is sending you the most leads, and the most business.
Reward those groups through more information - profit sharing - incentives to run more.
Offer special presentations to those groups who bring you the most business.
Develop custom reports only for them of your best information and tips.
Do everything you can in your power to get them to keep promoting you.
And deliver good quality information in return.
The formula to a healthy, long lasting wealth tree! Firm roots, lots of water, and time to grow.
Analyzing how the tree does month after month will show you if the care you are giving it is paying off - and where it is paying off.
PS - One of the most important things you can do in your promotions is increasing your frequency and consistency of promotions.
Despite what most people thing (hence why most businesses struggle) - the more you contact your prospects and clients - the more you grow your sales and business.
The Business Blueprint is a fantastic way to increase your bottom line profits in the next 12 months by at least 50% - I guarantee it.
For 12 months we do 12 different promotions for your business.
And you are guaranteed a 50% boost to your bottom line.
Check it out - and if you seriously want more profits - sign up today.
Zero risk and a 50% pay raise is guaranteed! The Business Blueprint - http://www.
cashflowsurges.
com