Movie Theaters and "Millions" Partner to Raise Funds for Charity
HOLLYWOOD, CA (March 22, 2005) ? In the first such partnership of its kind, Fox Searchlight Pictures has joined hands with the nation?s leading theatre chains to launch a fundraising initiative for WaterAid tied to the release of the heart-warming film MILLIONS. Beginning on World Water Day, March 22, and culminating on Earth Day, April 22, the Regal, Loews, Landmark, Laemmle, Century, Clearview and Pacific Theatre chains along with other chains and independent theatres across the country will feature MILLIONS-themed change receptacles where theatre-goers can contribute toward providing clean water for the people of developing countries.
Theatres will also feature information on how every penny can help this noble cause.
Said Fox Searchlight Pictures President of Distribution Steve Gilula: ?It is wonderful to be part of this rare occasion when movie theatres across the country are coming together in support of the cause that is such an important part of the unique story of MILLIONS.?
Added Greg Laemmle, President, Laemmle Theatres: ?MILLIONS is an extraordinary film and it is great that this campaign allows our audiences to support young Damian?s passion to help people around the world.?
In MILLIONS, helmer Danny Boyle once again reinvents the cinematic experience with a story of two little boys, faith, miracles...and lots of money. Starting anew after the death of their mother, 9-year-old Anthony is ever practical, while his 7-year-old brother Damian uses imagination, fantasy, and faith to make sense of his confusing world. When a suitcase full of money falls out of the sky at Damian?s feet, it sets the boys on the adventure of a lifetime that leads them to realize that true wealth has nothing to do with money.
MILLIONS began its platform release in Los Angeles and New York on March 11, and will roll out to major markets throughout April and May. Danny Boyle is the critically acclaimed director of the 2003 hit 28 DAYS LATER, which is one of Fox Searchlight?s highest grossing films of all time, as well as TRAINSPOTTING and SHALLOW GRAVE. The script for MILLIONS was penned by 24 HOUR PARTY PEOPLE scribe Frank Cottrell Boyce, who was nominated for a BAFTA Award for HILARY AND JACKIE and a British Independent Film Award for THE CLAIM.
The film?s cast includes Alex Etel and Lewis McGibbon, both in their feature film debuts; Daisy Donovan (PARTING SHOTS) and veteran film actor James Nesbitt, whose many honors include winning a British Independent Film Award and receiving a BAFTA TV Award nomination for his role in BLOODY SUNDAY and a SAG nomination as part of the outstanding ensemble cast for WAKING NED DEVINE.
WaterAid is an international charity dedicated exclusively to the provision of safe domestic water, sanitation and hygiene education to the world's poorest people. These basic services are essential to life; without them vulnerable communities are trapped in the stranglehold of disease and poverty. WaterAid works by helping local organizations set up low cost, sustainable projects using technology that can be managed by the community itself. WaterAid projects cost just $25 a person, for life. WaterAid also seeks to influence the policies of other key organizations, such as governments, to secure and protect the right of poor people to safe, affordable water and sanitation services. WaterAid is independent and relies heavily on voluntary support.
PRESS RELEASE ISSUED BY FOX SEARCHLIGHT
Theatres will also feature information on how every penny can help this noble cause.
Said Fox Searchlight Pictures President of Distribution Steve Gilula: ?It is wonderful to be part of this rare occasion when movie theatres across the country are coming together in support of the cause that is such an important part of the unique story of MILLIONS.?
Added Greg Laemmle, President, Laemmle Theatres: ?MILLIONS is an extraordinary film and it is great that this campaign allows our audiences to support young Damian?s passion to help people around the world.?
In MILLIONS, helmer Danny Boyle once again reinvents the cinematic experience with a story of two little boys, faith, miracles...and lots of money. Starting anew after the death of their mother, 9-year-old Anthony is ever practical, while his 7-year-old brother Damian uses imagination, fantasy, and faith to make sense of his confusing world. When a suitcase full of money falls out of the sky at Damian?s feet, it sets the boys on the adventure of a lifetime that leads them to realize that true wealth has nothing to do with money.
MILLIONS began its platform release in Los Angeles and New York on March 11, and will roll out to major markets throughout April and May. Danny Boyle is the critically acclaimed director of the 2003 hit 28 DAYS LATER, which is one of Fox Searchlight?s highest grossing films of all time, as well as TRAINSPOTTING and SHALLOW GRAVE. The script for MILLIONS was penned by 24 HOUR PARTY PEOPLE scribe Frank Cottrell Boyce, who was nominated for a BAFTA Award for HILARY AND JACKIE and a British Independent Film Award for THE CLAIM.
The film?s cast includes Alex Etel and Lewis McGibbon, both in their feature film debuts; Daisy Donovan (PARTING SHOTS) and veteran film actor James Nesbitt, whose many honors include winning a British Independent Film Award and receiving a BAFTA TV Award nomination for his role in BLOODY SUNDAY and a SAG nomination as part of the outstanding ensemble cast for WAKING NED DEVINE.
WaterAid is an international charity dedicated exclusively to the provision of safe domestic water, sanitation and hygiene education to the world's poorest people. These basic services are essential to life; without them vulnerable communities are trapped in the stranglehold of disease and poverty. WaterAid works by helping local organizations set up low cost, sustainable projects using technology that can be managed by the community itself. WaterAid projects cost just $25 a person, for life. WaterAid also seeks to influence the policies of other key organizations, such as governments, to secure and protect the right of poor people to safe, affordable water and sanitation services. WaterAid is independent and relies heavily on voluntary support.
PRESS RELEASE ISSUED BY FOX SEARCHLIGHT