Three Social Media Mistakes That Can Hurt Your Site"s SEO Strategy
Ever wondered why social media is considered an integral and essential aspect of a functional search engine optimization strategy? Well, popularizing your website on the Internet can be a slow and frustrating affair.
However, a video, e-mail, info graphic, or blog post that goes by viral in the social media space can make your website of global success in a very short span of time.
You can see a huge increase in traffic in a span of just a few hours if your website becomes popular on different social networking websites.
Don't Manufacture Viral Posts While this phenomenon may seem very attractive, it is important to understand that you cannot try to manipulate your way to the top.
Your best option is to provide interesting and valuable content and hope that it becomes a success and goes viral.
However, trying to create a viral sensation purposefully is probably going to disappoint your audience.
This is the most common mistake that SEO experts commit when trying to integrate social media into their search engine optimization strategy.
Avoid purposefully creating content designed to appeal to social media users.
Rather, provide content that adds substantial value to the website and wait for users of websites like Facebook and Twitter to share the content.
Avoid Impatience Do not expect an overnight change in your traffic and profitability after including social networking websites in your SEO planning.
Rather, focus on the long-term and be prepared to grind it out.
Catering to the social media audience can be a very frustrating task.
Attention span is short and there is intense competition.
Not everybody is interested in reading serious content.
Many users may be interested in checking out humorous posts.
Creating relationships and building a social media base can take a lot of time.
Being impatient is only going to complicate matters.
Building relationships on the Internet is no different from building relationships in the real world.
Simply interacting with a large number of individuals at once is not going to help you market your website better.
Rather, you will have to focus on each and every individual and do something that makes him or her visit your website again and again.
This is why you should stay away from service providers and so-called experts who promise thousands of Facebook Likes in a span of a few hours.
While you may get your Likes, there is no guarantee that the Likes will get transformed into leads and the leads will get transformed into conversions.
Have A Systematic Plan Another common mistake that amateurs commit is to focus on multiple social networking websites at once.
Of course, this does not mean you should restrict yourself to Facebook or Twitter alone.
However, every website has its own set of unique characteristics.
You cannot popularize your website on YouTube without making good quality videos.
You cannot make use of Twitter without coming up with informational and entertaining 140 character posts.
You have to be formal and professional when using LinkedIn.
Keep these factors in mind and you will extract more value out of the investment you make in social networking and search engine optimization.
However, a video, e-mail, info graphic, or blog post that goes by viral in the social media space can make your website of global success in a very short span of time.
You can see a huge increase in traffic in a span of just a few hours if your website becomes popular on different social networking websites.
Don't Manufacture Viral Posts While this phenomenon may seem very attractive, it is important to understand that you cannot try to manipulate your way to the top.
Your best option is to provide interesting and valuable content and hope that it becomes a success and goes viral.
However, trying to create a viral sensation purposefully is probably going to disappoint your audience.
This is the most common mistake that SEO experts commit when trying to integrate social media into their search engine optimization strategy.
Avoid purposefully creating content designed to appeal to social media users.
Rather, provide content that adds substantial value to the website and wait for users of websites like Facebook and Twitter to share the content.
Avoid Impatience Do not expect an overnight change in your traffic and profitability after including social networking websites in your SEO planning.
Rather, focus on the long-term and be prepared to grind it out.
Catering to the social media audience can be a very frustrating task.
Attention span is short and there is intense competition.
Not everybody is interested in reading serious content.
Many users may be interested in checking out humorous posts.
Creating relationships and building a social media base can take a lot of time.
Being impatient is only going to complicate matters.
Building relationships on the Internet is no different from building relationships in the real world.
Simply interacting with a large number of individuals at once is not going to help you market your website better.
Rather, you will have to focus on each and every individual and do something that makes him or her visit your website again and again.
This is why you should stay away from service providers and so-called experts who promise thousands of Facebook Likes in a span of a few hours.
While you may get your Likes, there is no guarantee that the Likes will get transformed into leads and the leads will get transformed into conversions.
Have A Systematic Plan Another common mistake that amateurs commit is to focus on multiple social networking websites at once.
Of course, this does not mean you should restrict yourself to Facebook or Twitter alone.
However, every website has its own set of unique characteristics.
You cannot popularize your website on YouTube without making good quality videos.
You cannot make use of Twitter without coming up with informational and entertaining 140 character posts.
You have to be formal and professional when using LinkedIn.
Keep these factors in mind and you will extract more value out of the investment you make in social networking and search engine optimization.