Every email writer should have the capacity to understand "Empathy" and be beware of, be sensitive to, and vicariously experience and living the thoughts, feelings and experiences of another person.

Frame-of-mind marketing emerges directly out of that feeling of empathy. Maybe some seem to have the inborn with the ability the good news is that empathy is not a genetic trait but, rather, a skill that anyone can learn.

So, the ability to look at things from the perspective of your readers is precious and valuable in your email marketing campaign.

The greater the sensitive you are to other's frame of mind, the more persuasive you can be, the more rapport you can have with them, and, as a result, the more they will trust you and agree with you and in the end-more sales.

The fundamental rule for writing successful email is to review the frame of mind of your audience before writing a single word. Clearly, when we want to sell our ideas or products to others, we require to develop rapport, and one good way to do this is by aligning yourselves with them, which in other words, being LIKE by them.

Your prospects and customers develop a bond with you because they see a reflection of themselves in you. A beneficial way to do this is by mirroring the language in which your target audience communicates, which allows you to obtain immediate rapport with them.

The results is that they instantly like and trust you, although they may not know the reason why.
Can you see how important this can be in your selling process online?

People on the internet are used to the up-close-and-personal language that is common in instant messaging, text messaging, twitter and your very own email.

There is a one-on-one, in-your-face direct kind of intimacy in email, and you have to work with it and not against it.

You must understand who is your reader and speak their language. Do not forget to make it personal and conversational.