How to Create Video Ads
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Compare these three ads.
Come up with a concept for the advertisement. Look at past advertisements for the product or service and figure out what those ads are saying or conveying about that product or service. Who are they marketing to--what demographics? How can your video ad hit that demographic? - 2
Simpsons storyboards, for example.
Write down every aspect of the concept for the advertisement. Write a script, broken up into scenes, action and dialogue if there is any. Based on the script, draw storyboards that illustrate every scene like a comic book, a drawn still frame of each shot. - 3). Begin pre-production of the video ad. Secure locations where you can shoot with your camera, actors and crew. Cast the actors you want to play the specific roles in your video ad. Hire your crew--including a cameraman unless you want to run camera--to help produce the video ad efficiently. Find a camera on which to shoot your video ad. Will it be High Definition video or film? This varies how much money you will spend on the camera but also how good the video ad will look. Film is the highest quality but is also incredibly expensive. For budgetary purposes, High Definition video is probably the way to go.
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Video production.
Begin production on the video ad. Shoot all the storyboard scenes with your crew and actors on the secured locations. - 5
A menu screen for video editing.
Edit your video ad on an editing system such as iMovie, Avid or Final Cut Pro. This entails taking all the shots you shot from the storyboards you drew and putting them in the order of your video ad. These are rather complex editing programs but rudimentary things can be figured out by non-editors on iMovie and Final Cut Pro. However, finding or hiring an editor would be the best idea if the budget allows for it.
