I came across a very resourceful and innovative babysitter the other day who had the smartest babysitting business card idea I've ever seen.
She had a set of 7 different types of business cards made.
Each card had a different super hero printed on the back.
Every time she went to a home to babysit, she gave one card to one of the kids.
They loved the cards and insisted that she come back so that they could collect the entire set of 7.
I thought this was such a unique idea.
When she gives the first card out to potential clients, she is already garnering interest just by having a unique and colorful card with a superhero design.
As she continues to go back, the kids get more and more excited to have more cards in the set.
We all know how much kids can call the shots, so focusing her marketing on interesting the kids was a great idea.
The cost to her to have these cards was actually not that expensive.
She found a dealer online who printed full color cards for a fraction of the price you'd pay at a traditional print shop.
She also included the contact information of the print site on her cards, which they gave her a 15% to do.
The money she has made off of utilizing this idea has more than made up for the cost she incurred to have them printed.
The smartest babysitting business cards are ones just like this - thoughtful, unique and fun.
People like to be surprised and inspired, and I think she's definitely accomplished both of those goals with her cards.