If you're marketing yourself over the internet, there are a variety of tools you need to have.
An email list, a means of sending bulk email, and a web site are three of the first that people consider.
But you also need to be blogging.
Here's why: Everyone can blog.
Everyone and anyone can blog.
It takes only a few minutes to set one up using online tools like http://www.
blogging.
com or http://www.
blogger.
com and many sources of blog site management are free! Search Engines really love blogs.
Blogs are content rich.
Search engines and most everybody else love content.
Having a blog is a good adjunct to your web-site pitch and a great way to boost search engine ratings.
Blogs are durable.
Blogs are not read-once and trash, like email.
A blog is an archive of content and remains available as long as you want it to.
Blogging can be used in conjunction with email as a very effective marketing tool.
If it's a blog, it isn't spam.
Since blogs are not email, they can't be filtered or treated as spam.
Moreover, they imply a certain degree of permission-based viewing.
People are examining your blog because they want to - because they are drawn to your content.
Blog content can be syndicated.
This means that section of you blog can be made available to other sites or content providers to use.
The useof RSS (real simple syndication) is one way of providing more exposure across many online platforms - a great way of boosting traffic! There's a sixth reason, too.
Blogging is fun.
It's very satisfying to create a base of content about your avocation or business.
It's a bit like being your own writer, publisher and retailer!So why wait, take the plunge into blogging today!