Cellular Phones Reinvent Telemarketing And Help Revamp Services
Telemarketing services are being compelled to work with shrinking phone lists. It is not because the demand for products and services has declined but because a restricting legislative environment, Do-Not-Call lists, and vanishing land lines are squeezing the telesales campaigns. Even the products and services that telemarketers can sell and their tactics are being scrutinized.
All is not bad news though. Text messaging and mobile phone marketing is a promising development that can be exploited by the telemarketing industry. Just as multiple industries have pulled off in the past, telesales industry too needs to broaden its outlook and find new meaning. Else it is bound to fate much like the railroads that were at one point the leader of transportation industry but now lags behind airways and automobiles. Telecommunications includes various modes of communications and it is crucial that telemarketing catches up with current trends to stay relevant. Telemarketing no longer means just a conventional sales call. It also includes mobile marketing and text messaging.
The following is how telemarketing initiatives can be easily enhanced by text messaging and mobile marketing:
* Ride on an expanding market: There are always two options - stay put with a dying approach and lose out or latch on to a growing system and succeed with it. Conventional phone calls on land lines is fast becoming obsolete as an increasing number of people abandon them in favor of mobile phones. Telemarketers would have to move their focus to the mobile market.
* No restrictions on contact time: Telemarketing is policed by legal guidelines that lay down time within which prospects can be called. This is very restrictive and makes it hard to connect with people at the suitable time and also willing to accept a sales call. With mobile phones, accessibility of prospect is no longer a concern. Text messaging is a passive marketing method. The SMS is saved in the cell phone and can be read by the prospect at a convenient time.
* Immediate response possible: Almost all cell phones today have internet accessibility. Customers can take immediate action in response to an advertising text message.
* Use the text message as a coupon: Just like sales coupons are offered to elicit an immediate action from customers, text messages can also contain an urgent call for action and a reason for speedy follow-through.
* Proximity marketing: In sales, it is important to get a customers attention at the most opportune time and place. Proximity marketing is a strategy that permits businesses to send alerts about products and services when people are well placed to take action on the information. With Bluetooth and GPS, businesses can tailor contact time and message to the recipient's location.
With the drop in conventional telemarketing, there is an even greater need to outsource telesales to service providers that have broadened their capabilities and are embracing new tools to spread marketing and advertising messages. They have the the technology and the tools to manage text messaging proficiently and take mobile and text marketing to the next level. This is an opportune time for telesales companies to diversify their services. If they fail to do so, they are likely to become obsolete.
All is not bad news though. Text messaging and mobile phone marketing is a promising development that can be exploited by the telemarketing industry. Just as multiple industries have pulled off in the past, telesales industry too needs to broaden its outlook and find new meaning. Else it is bound to fate much like the railroads that were at one point the leader of transportation industry but now lags behind airways and automobiles. Telecommunications includes various modes of communications and it is crucial that telemarketing catches up with current trends to stay relevant. Telemarketing no longer means just a conventional sales call. It also includes mobile marketing and text messaging.
The following is how telemarketing initiatives can be easily enhanced by text messaging and mobile marketing:
* Ride on an expanding market: There are always two options - stay put with a dying approach and lose out or latch on to a growing system and succeed with it. Conventional phone calls on land lines is fast becoming obsolete as an increasing number of people abandon them in favor of mobile phones. Telemarketers would have to move their focus to the mobile market.
* No restrictions on contact time: Telemarketing is policed by legal guidelines that lay down time within which prospects can be called. This is very restrictive and makes it hard to connect with people at the suitable time and also willing to accept a sales call. With mobile phones, accessibility of prospect is no longer a concern. Text messaging is a passive marketing method. The SMS is saved in the cell phone and can be read by the prospect at a convenient time.
* Immediate response possible: Almost all cell phones today have internet accessibility. Customers can take immediate action in response to an advertising text message.
* Use the text message as a coupon: Just like sales coupons are offered to elicit an immediate action from customers, text messages can also contain an urgent call for action and a reason for speedy follow-through.
* Proximity marketing: In sales, it is important to get a customers attention at the most opportune time and place. Proximity marketing is a strategy that permits businesses to send alerts about products and services when people are well placed to take action on the information. With Bluetooth and GPS, businesses can tailor contact time and message to the recipient's location.
With the drop in conventional telemarketing, there is an even greater need to outsource telesales to service providers that have broadened their capabilities and are embracing new tools to spread marketing and advertising messages. They have the the technology and the tools to manage text messaging proficiently and take mobile and text marketing to the next level. This is an opportune time for telesales companies to diversify their services. If they fail to do so, they are likely to become obsolete.