When do you need to Change your Logo Design!
According to me, introducing a fresh logo design is comparatively simpler than altering a present one. Reason being when a new logo is unveiled, there is no reputable image that is in danger. But to alter a previously recognized logo means you are jeopardizing years of reputation in the balance. Without a sane rationale and motive, altering your logo design can prove to be catastrophic. We can recall the Gap logo debacle as the most appropriate examples. The clothing store altered their logo design without sufficient analysis and was enforced to regress back to the old one.
There are other big cases in UK logo-design marketplace, where corporations have changed their logos and failed miserably in front of the customers. Although a few logos were redesigned correctly, others transformation were simply baseless and rejected by all. So what are the reasons that compel you to modify your logo-design?
When you're Company Name changes:
For example, in UK when The UK Space Agency logo-design was revamped, it was done because the name changed from "British National Space Centre" to "UK Space Agency".
To minimize the design:
A case in point of this type of redesign is "Doctor Who" logo that was simplified last year to its shortened form "DW".
When Company Image is shattered:
For instance, the UK oil company BP introduced a new BP logo to substitute its "Green Shield" with the Helios symbol, in an attempt to defy the oil spill event.
When the old logo becomes obsolete:
Skittles redesigned their decades old logo-design because it was too outdated and old-fashioned. They introduced a rainbow tongue style logo.
When two companies merge:
When PriceWaterHouse and Coopers & Lybrand combined into a single entity, they redesigned their corporate logo to PriceWaterHouseCoopers
There are other big cases in UK logodesign marketplace, where corporations have changed their logos and failed miserably in front of the customers. Although a few logos were redesigned correctly, others transformation were simply baseless and rejected by all. So what are the reasons that compel you to modify your logodesign?
There are other big cases in UK logo-design marketplace, where corporations have changed their logos and failed miserably in front of the customers. Although a few logos were redesigned correctly, others transformation were simply baseless and rejected by all. So what are the reasons that compel you to modify your logo-design?
When you're Company Name changes:
For example, in UK when The UK Space Agency logo-design was revamped, it was done because the name changed from "British National Space Centre" to "UK Space Agency".
To minimize the design:
A case in point of this type of redesign is "Doctor Who" logo that was simplified last year to its shortened form "DW".
When Company Image is shattered:
For instance, the UK oil company BP introduced a new BP logo to substitute its "Green Shield" with the Helios symbol, in an attempt to defy the oil spill event.
When the old logo becomes obsolete:
Skittles redesigned their decades old logo-design because it was too outdated and old-fashioned. They introduced a rainbow tongue style logo.
When two companies merge:
When PriceWaterHouse and Coopers & Lybrand combined into a single entity, they redesigned their corporate logo to PriceWaterHouseCoopers
There are other big cases in UK logodesign marketplace, where corporations have changed their logos and failed miserably in front of the customers. Although a few logos were redesigned correctly, others transformation were simply baseless and rejected by all. So what are the reasons that compel you to modify your logodesign?