Today's corporate leaders have evolved from the mysterious 'behind closed doors' type to a more engaging and physically present one.
As a matter of fact, a large amount of their responsibility already consists of being physically able to engage their employees.
Good communication plays a vital role in this matter, and with today's corporate setting, where organizations are competing head on with another and customers have various uncertain demands, it is essential for leaders to properly communicate the company's direction and influence their people to move towards that goal.
In providing that direction, public speaking is involved.
Often times, communicating your ideas with colleagues includes speaking to an audience and whether it would be a team composed of three members or an auditorium filled with investors, there is still a need to deliver your ideas in such a way that it can engage people to do their jobs and do it well.
Delivering speeches is more than just projecting one's voice and maintaining eye contact with the audience.
Professionals who are in the line of corporate communications know that taking the center stage means that its success is highly dependent on the preparation of the message and the use of simple but effective techniques.
Here are three:

1. Rule of Three.
   When it comes to communication and not just in public speaking per se, the rule of three can be used so that the speaker can effectively emphasize a point and get it across the audience.
   It is also highly effective when the speaker wishes the audience to easily remember certain examples; the rule of three can easily be utilized for either small audiences or large-scale ones.
   
2. Stories.
   One effective way for the speaker to create and maintain rapport with the audience would be by telling stories or anecdotes.
   Just make sure that when it comes to delivering ideas through storytelling, your story is relevant to the overall message of the speech.
   It needs to be energizing to capture the attention of the audience, actionable so that the speaker can maintain momentum and light to ensure that the audience does not feel intimidated by it.
   
3. Rhetorical Questions.
   A good way to keep audiences engaged in one's speech is by giving them rhetorical questions they can think about.
   This technique can also be used in closing the message so that audiences continue to think about the points or the gist of the message even after the speech is said.
   

Using the rule of three is one of the best practices in Leadership Communication.
To know more about Leadership Communication, click this link.