The marketing tie-ins just keep on coming and now even Mr. Potato Head is getting in on the act. In honor of the last film of the "Star Wars" sage, "Star Wars Episode III Revenge of the Sith," Hasbro, Inc.'s PLAYSKOOL division launched Darth Tater, a Mr. Potato Head who has fallen prey to the dark side of the Force. Falling to the temptations of the evil Emperor, MR. POTATO HEAD is adopting a new look and heading over to the dark side of The Force.

Made just for "Star Wars" fans who can't get enough of the toy tie-ins, the Darth Tater figure will come with a lightsaber, cape, helmet, shoes, eyes, nose, and teeth.